* * * What is the essential difference between the enjoyment economy and the traditional business model?

1.* * * The essential difference between the enjoyment economy and the traditional business model lies in the different platforms. The traditional model represents the traditional buying and selling relationship, and the * * * enjoying economy represents the Internet model.

Second, the traditional business model is manufacturer-agent-retailer-customer, which is characterized by purchasing goods from superiors at all levels, buying out the ownership of goods from superiors and earning the difference. The number of brands sold by agents is limited, and the supply channels are relatively stable. The traditional commercial sales model focuses on channel construction, personnel promotion and commodity display. Use advertising marketing activities to expand brand and business visibility; Pay attention to the certification of products by authoritative organizations, but not enough attention to the quality of products in actual consumption and the pre-sale, in-sale and after-sale service levels of manufacturers and merchants. More importantly, there is no comparison, comprehensive and objective comparison of quality and service level.

Third, the * * * enjoyment economy generally refers to a new economic model based on strangers and temporary transfer of commodity use rights, which has a stronger e-commerce color. It is a new consumer behavior analysis model summarized in view of the change of traditional shopping behavior by the Internet, which will be well reflected in social networks.