Taking beer as an example, what are the traditional channels and emerging channels, and what are the mass channels and special channels?

At present, the sales channels of China beer industry are divided into offline channels and online channels, among which offline channels mainly include supermarket retail and catering scenes such as KA channels and traditional channels. Online channels are dominated by e-commerce.

_ China is a big beer consumer in the world, and its beer sales rank first in the world. Since the peak of 20 13 consumer demand, domestic beer sales have fluctuated and declined. According to Euromonitor data, in 2020, the sales volume of beer in China will reach 42.694 million kiloliters.