Traditional Culture Encyclopedia - Traditional culture - Reluctant to "die", no one can save. How do 40,000 travel companies break the game?
Reluctant to "die", no one can save. How do 40,000 travel companies break the game?
Exploring the local market has become the key for tourism enterprises to break through, because the local market can still be done under the epidemic situation, that is to say, this tourism enterprise, its city, its province and its travel in a province are basically no problem. Even going abroad is not feasible, because there are epidemic prevention and control policies to play a role. Different regions have different prevention and control policies, and different countries have different attitudes towards foreign tourists. It is relatively easy for a province to have a coherent policy. A province must have some tourism resources. There must be. Develop these tourism resources.
Let people in this province travel to places in this province, even if there is an epidemic affected by the epidemic, there is no way out, and it doesn't matter if they go home as planned. After all, policies within a province are generally coherent, and medical insurance is universal and convenient. This is a realistic countermeasure. Nowadays, it is unrealistic to travel abroad. The difficulty is too high and the risk is too great. Even if the travel company can do it, consumers may not be willing to go. On the contrary, the distance within a province is relatively close, which can give consumers a sense of security and profits.
Reduce the fixed operating costs of enterprises, that is to say, enterprises have some costs to spend whether they operate or not. For example, if an enterprise rents this office building, even if the enterprise does not produce or operate, the rental fee will be given to others. This cannot be changed. With this cost, we have to find ways to develop income. Even if you do a single business, the net profit is 30%, and now the net profit 10% is better than not making money, and it can also offset the operating costs. Even if it is futile to offset this fixed cost, it is much better than always losing money.
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