Traditional Culture Encyclopedia - Traditional culture - Traditional Aesthetics and Modern Aesthetics
Traditional Aesthetics and Modern Aesthetics
At present, design is visual first and meaning second.
Traditional design is the opposite.
For example, the logo of CCTV is originally two rings in three colors: red, green and blue, which means the meaning comes first. Red, green and blue are the three primary colors of light, and all light colors can be combined with these three colors, so they represent everything. Now CCTV is in white English, transparent, and puts vision first.
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