How to plan and design cultural and creative products

More often than not, cultural and creative products do not sell well, the root of which lies in the cultural and creative product development and positioning on the deviation, the designer of the product to face the consumer population, the use of pain points, etc., have not carried out in-depth research, just to take a pattern over a simple copy of the design mode of this sloppy design leads to good sales, cultural and creative designers in the commercial considerations of the collective dementia mainly due to the market environment, but this does not mean that designers can not make both cultural and commercial qualities of products. The environment, but this does not mean that designers can not make both cultural and commercial qualities of the product.

The Prospect Industry Research Institute believes that binding cultural IP is a major focus. There is a need to do some explanation of cultural IP, this kind of IP should have a broader definition, for example, Chengdu's panda post office, which is presented by the panda as a core, the panda is the nation's people's long-term accumulation of *** with the psychological consciousness of the formation of the cultural symbols, but you can hardly use a specific form of culture to summarize it.

Traditional product operations look at the flow, but now the Internet traffic dividend disappeared, the new media era, product operations need a new way to play, good content is bound to be the key to attract eyeballs, and as a self-contained content of the cultural and creative products are bound to be here in the big book. The rapid development of global cultural creativity makes the development of Chinese traditional culture usher in a good opportunity to integrate local traditional culture into product design has become a trend. Topford Group dismantled the No. 5 Lianjiang South Road in Fuzhou City, Topford building materials, Kuanshan store, in the original site of the construction of the Topford Aesthetics Center construction area of 110,000 square feet, loft office and commercial each 45,000 square feet, parking lot of 20,000 square feet, with a "green, art, wisdom," the characteristics of the building. With the planning of "aesthetic concept of life, cultivating life literacy, and beautiful living space", Tuofu Aesthetic Center operates culture, education, sports and arts, catering and leisure, building materials and home furnishings, and creative design, and has the business characteristics of "aesthetic education, gourmet food, and beautiful things".