Traditional Culture Encyclopedia - Traditional culture - What are the criteria for market segmentation?
What are the criteria for market segmentation?
Market segmentation standard: 1. Geographical factor
1, geographical area; 2. Population density
Second, the population factor.
1, age
2. Gender
3. Nationality
4. Education level
5. Occupation
6. Composition of family population
7. Family income
Third, psychological factors.
Fourth, behavioral factors.
1, purchase motivation
2. Purchase status
3. Purchase frequency
4. Sensitivity to price
5. Sensitivity to services
6. Trust in the brand. Desire factor
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