What are the development trends and characteristics of marketing channels in China?

First, the characteristics of marketing channels:

1, the starting point is the producer, and the end point is the consumer (life consumption) and the user (production consumption).

2. Participants are all kinds of middlemen in the process of commodity circulation.

3, the premise is the transfer of commodity ownership.

Second, the development trend of marketing channels:

1. Channel operation: centering on terminal market construction.

2. Channel support: from mechanization to omnibearing.

3. Channel mode: from single to diversified.

4. Flat channel structure

Extended data:

Marketing channel strategy selection:

1, direct channel or indirect channel marketing strategy

2. Long channel or short channel marketing strategy.

3. Wide channel or narrow channel marketing strategy.

4. Single marketing channel and multiple marketing channel strategies

5. Traditional marketing channel and vertical marketing channel strategy.

Baidu Encyclopedia-Marketing Channel Strategy

Baidu Encyclopedia-Marketing Channel