Digitalization is reconfiguring the structure of the tourism industry

The traditional understanding of the structure of the tourism industry has become increasingly pale in the face of rich practice, travel agencies, hotels, scenic spots, the division of the method in the demand changes as well as technological change has become increasingly blurred, the mountain is no longer the mountain, the industrial structure needs to be reconstructed.

Market players are constantly changing and iterating. Originally, once said tourism is the country's youth, and later, the involvement of real estate developers changed the industry, the acquisition of travel agencies, large-scale entry into high-star hotels, theme parks and urban integrated development on the frontiers, it should be said to promote the development of China's tourism industry on a large scale.

It's just a shame that real estate developers are used to earning fast money, and the concept of sustained operation and recovery of slow tourism enterprises is different, often not much success, a lot of lessons learned, and did not change the industrial structure of China's tourism industry, the development of the way and the profit model, let alone promote the quality of development of China's tourism industry.

An important way to determine the future direction of an industry is to look at who is earning money in the industry, and in particular, to look at the listed companies in the industry, which are, after all, the most advanced representatives in the industry.

I think the future of the enterprise on the three directions:

First, the market value of hundreds of billions of U.S. dollars of platform-type enterprises, such as booking, airbnb, the U.S. group, etc., this kind of enterprise technology giants have a huge influence and strong competitiveness, to promote the cross-border fusion of different fields and different industries, digital technology reconfigured the industry upstream and downstream, and the industry has become more and more important. Technology has reconfigured the relationship between the upstream and downstream of the industry, changed the data and customer connectivity of the new value space, resulting in the industrial landscape in the reconstruction and remodeling.

The second is the $10 billion operational chain enterprises, such as various branded hotel groups, such as Hyatt, Huazhu and so on, which are known for their operational capabilities, attaching great importance to brand building and the customer source system behind the brand, and making great efforts to standardize their operations.

The third is a single tourism company with a billion-dollar market capitalization, whose main competitiveness is based on unique market segments or products and services with special characteristics.

China's tourism enterprises need to be clear about their own positioning, any strategic swing is a huge risk and cost, the vast majority of enterprises can only be in the third category of continuous exploration, to move forward.

Some large tourism groups, on the other hand, should keep their eyes on the chain, keep their feet on the ground, improve their capabilities, accelerate the pace of digital transformation, persevere, maintain their strength, and stop at nothing, so that they can form a long-term competitive advantage and gain a foothold in the market.

Especially in the context of digitalization, constantly presenting new ways of life, new economic paradigms, new development models, if the enterprise can not keep up with the era of digitalization, the road will only get narrower and narrower, the need to re-construct the digital background of the enterprise's key success factors, iterative operations management with big data, data insights to help the business model innovation, to build the business resilience.

The platform type of business pattern has been initially formed, once formed will be relatively solidified, they have a strong innovation gene, at the same time have the agility of rapid rebound, the organization has a strong toughness and resilience, but will face the monopoly as well as privacy aspects of government regulation, as long as they do not make, the heart of the community, people-oriented, altruistic **** life, have a sense of mission, and the pursuit of long-term development, rather than just The pursuit of commercial interests will lead to a more stable and farther future.

It is foreseeable that digitalization is rapidly iterating the industry, eliminating the backwardness, and promoting the reconstruction of the industrial structure.