Traditional Culture Encyclopedia - Traditional culture - What is the concept of e-commerce?
What is the concept of e-commerce?
E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services in the form of electronic transactions on the internet, intranet and value-added network, which is the electronization, networking and informatization of all links of traditional commercial activities; Business activities based on the Internet all belong to the category of e-commerce. ?
Second, the basic characteristics?
1, universality
As a new transaction mode, e-commerce has brought manufacturers, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
Step 2 facilitate
In the e-commerce environment, people are no longer limited by the region, and customers can complete the complicated business activities in the past in a very simple way. ?
Step 3 be complete
E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
4. Safety
In e-commerce, security is a crucial core issue, which requires the network to provide end-to-end security solutions, such as encryption mechanism, signature mechanism, security management, access control, firewall, anti-virus protection and so on. This is very different from traditional business activities.
Step 5 coordinate
Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers.
6. Various functions
E-commerce can provide online trading and management services.
7. advertising
E-commerce can publish all kinds of business information on the Internet with the help of enterprise's Web server and customers' browsing.
8. Consultation and negotiation
E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, it can also use online whiteboard meeting to exchange real-time graphic information.
9, online ordering
E-commerce can realize online ordering through interactive mail transmission in the Web.
10, online payment
E-commerce should be a complete process. Online payment is an important link.
1 1, electronic account
Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services.
12, service delivery
Customers who have paid should deliver the goods they ordered to them as soon as possible.
13, consulting
E-commerce can conveniently use the format files such as "Select" and "Fill in the blanks" on the webpage to collect users' feedback on sales services.
14, transaction management
The management of the whole transaction will involve all aspects of people, money and things, as well as the coordination and management between enterprises, between enterprises and customers, and within enterprises.
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