Business preparation plan of home appliance supermarket

What do you need to prepare for opening a home appliance supermarket? How to write the business preparation plan of the home appliance supermarket? The following is my home appliance supermarket business preparation plan for your reference. Welcome to read!

Business Preparation Plan for Home Appliance Supermarket 1 Chapter I General Situation of Enterprises

Company operation and goal: Home appliance repair shop is a digital shop that mainly sells computer consumables, home appliance repair, digital products and accessories, computer software, hardware maintenance and digital product maintenance. What is the company's goal? Customer interests first? For the purpose, honesty? The core idea is to serve all customers. Strive to build the business philosophy of small profits but quick turnover, lead fashion and pursue Excellence as the theme, not seeking profiteering, but seeking to serve the public.

Type of enterprise: maintenance and retail

□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture □ Emerging industries □ Traditional industries □ Others

Chapter II Personal Information of the Author of Business Plan

1 Previous relevant experience (including time):

I got the first-class certificate of national computer on 20 1 1 and the intermediate certificate of maintenance electrician on 0/2. Because of my love for electrical appliances since childhood, I have a deep research on electrical appliances. 1 1 During the summer vacation, go to a professional home appliance maintenance training point to attend the study and training. Although I haven't learned all of them, I can basically use them. I believe I will do better in practice. In addition, I love small production and am proficient in electronic CAD and PCB production. I have a solid physical foundation and a lot of maintenance experience. Most of the players have attended school? Jianjun cup? Competition and get the corresponding ranking.

Experience in locksmith practice, electronic training and troubleshooting training. Some members have participated in enterprise management training, so they have rich management strategies.

2. Educational background and related courses (including time):

20 1 1 years ago, I taught myself architectural decoration engineering technology, attended business management training courses, had a job certificate, a national intermediate certificate of maintenance electrician, an electronic CAD qualification certificate, participated in electronic maintenance training, and participated in school mobile phone maintenance association, home appliance maintenance association and entrepreneurship training society. Through various part-time jobs and social activities at school, I learned a lot of entrepreneurial experience. I am confident that I have the ability to manage a repair shop. I believe that as long as I work hard and sincerely, I can succeed. After watching the inspirational movie "Chinese Partner", I firmly believe that entrepreneurship is the only way out.

Chapter III Product/Service Analysis

1 product use and market value: our shop mainly repairs household appliances and sells consumables. Mainly because it is small, so the cost is low, leaving more benefits, high quality and low price to customers. At the same time, the store image, shopping environment, convenience and perfect service all make customers very satisfied. According to the preliminary investigation, as human beings enter the era of electrical appliances, countless digital products of home appliances are destroyed every day, which shows the importance of home appliance maintenance. We are home appliance doctors, we are the driving force for customers to save money, and serving the public is our ultimate goal. At the same time, it also pays attention to the diversity of industries. if

If an industry fails, it will not succeed. Therefore, we not only repair household appliances, but also repair and sell household appliances. For household appliances that customers urgently need, we can rent the products in the store to customers. Of course, the cost is low. Household appliances are a big concept, including mobile phones and computers.

2 service mode and purpose:

1. It mainly provides services to customers directly in the store. We will solve their electrical problems one by one.

You can contact the door-to-door service directly by telephone.

You can help solve the problem remotely through the internet.

4. Protect the repaired household appliances.

Give small gifts to customers

6. Absolute parity, never asking for prices at will, and not letting customers have the concept that it is better to buy and repair again.

7. Put an end to fraud, take a rain check and make customers uninterested.

8. Always seek truth from facts, be down-to-earth and treat others sincerely.

9. Customers choose you, which means they trust you, so it is necessary to make a cup of tea for customers.

10. The goods sold are definitely cheaper than those in other stores.

Purpose: to receive customers with a smile, solve problems for customers, listen to customers' opinions patiently, and constantly improve to meet customers' needs, so that customers can not only buy products, but also enjoy them. Sincerely repair every electrical appliance for customers.

Chapter IV Competition Analysis

Analysis of existing and potential competitors of 1;

Competitors mainly come from peers in the society: there must be many appliance repair shops in a city, but only a few are creative, only a few are capable, only a few are good in character, and only a few are party member-made, because party member not only means serving the people, but also means high quality of people. And some home appliance sellers, they have abundant assets, and we don't have much money, but we are small enterprises, and we are full of vitality to stir up the market. Some computer sellers run enterprises in the spirit of serving consumers and saving money for customers. DIY personal computers are not only strong in performance, but also cheap in price, serving the majority of game lovers.

2 the company's competitive advantage:

Close cooperation with many home appliance wholesalers, one-stop supply, and provide suppliers with all-round service and marketing experience, provide comprehensive warranty and return of our goods, and reduce our risks. And the advantages mentioned in the above analysis. Therefore, to do a good job in an ordinary industry, we must be different, innovative and give people? You can still do this? Feelings.

Three ways to beat your opponent:

1, looking for a better source of goods, to achieve good quality and low price.

2. Give full play to our professional expertise and improve service quality and after-sales service.

3. Enter a bigger and more powerful store, learn from others and turn others into your own experience.

4. Treat people with integrity, establish word of mouth, and make new and old customers willing to come again.

5. Take your own character as a guarantee

6. Actively contact the manufacturer and obtain the title of designated repair shop.

7. Cross-market, make friends and cooperate with peers.

The grand opening ceremony is well known.

Chapter V Marketing Plan and Analysis

1. product

2. Price

Promotion 3. location

(2) The main reason for choosing this address:

1: Excellent geographical environment

2. Low rent

3. The flow of people is relatively large.

Step 4 be familiar with geography

5. Low risk

6. The government encourages

7. Simple and honest people sell or provide this product or service to: ■ end consumers □ retailers □ wholesalers.

(4) Reasons for choosing this sales method:

The company is just a start-up appliance repair shop, which operates directly with customers. Naturally, the sales target is to focus on the customers in the store, and finally consider opening a chain store.

to promote sales

5. Expected market and expected market share:

There are many consumer groups in our small and medium-sized cities, and there are many people about home appliances every day. According to the survey data, our expected market share is around 25%, so there will be a lot of room for improvement.

6. How to maintain and improve market share:

1. Do some promotional activities on holidays to attract customers.

We will provide maintenance services for customers free of charge three days before opening.

3. attract customers at low prices.

4. Sincere service and pragmatic quality.

5. Unique creative thinking, winning consumers with unique business philosophy.

Chapter VI Business Analysis

1 Procurement, processing, sales and manpower arrangement, etc. ：

The shopkeeper is mainly responsible for purchasing, and the goods are purchased in Bainaohui and other places. In-store film pasting and maintenance are all done by team members, especially the film pasting needs fine operation. Owner's main computer maintenance, Hu

Cun Miao is responsible for financial accounting and sorting out finance. And publicity to let every student know.

Boxin digital

2 breakeven point forecast and analysis:

Monthly management fee 270 yuan, purchase transportation fee 30 yuan, and promotion fee.

The cost is 130 yuan, and then there are two people in our store, each of whom needs 400 yuan's salary every month and computer maintenance.

With an average profit of 20 yuan, you have to earn 50 yuan a day to operate normally.

Chapter VII Entrepreneurial Team

XX: I have experience in business administration, participated in entrepreneurial activities organized by the school for many times, have unique views on shopping malls, conducted market surveys for many times, know the market like the back of my hand, obtained the national intermediate certificate of maintenance electrician, participated in the school's Jianjun Cup competition, loved reading, frequented the library, worked as a salesman and promoter, and had enough business experience.

XX: a member of the School Household Electrical Appliances Association, who has enough knowledge of electronic products, is kind, honest, meticulous, rigorous and friendly, and can win the trust of customers. He has participated in the school military cup competition, the national intermediate maintenance electrician, and participated in electronic maintenance training many times.

XX: Honest, sincere, with a cute baby face, creative, serious, intermediate maintenance electrician, member of the Mobile IPHONE Maintenance Association of the school, with electronic CAD qualification certificate, proficient in PCB plate making, target electronic engineer, love of invention, small production, DIY, proficient in computer technology, computer reinstallation system, computer maintenance, hard disk data repair technology, DIY computer assembly, etc. XX: My driver's license is B 1. I often go out with my parents to pull goods. I have certain driving experience and skills, maintain intermediate electricians, do things without fear of hardship and fatigue, and know some logistics.

I am straightforward and bold, and I love working.

XX: intermediate certificate of electrician. I often go out to talk business with my father. I have some experience in interpersonal relationships. I am a meticulous person. I am a member of the school entrepreneurship club. I am proficient in English and have the demeanor of a shopping mall tycoon.

Chapter VIII Financial Forecast

(1) fixed assets

1. Tools and equipment

According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:

2. Transportation facilities

According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:

3. Office furniture and equipment

The office needs the following equipment:

4. Fixed assets and depreciation summary table

1. Raw materials and packaging

2. Other operating expenses (excluding depreciation and loan interest)

(3) Sales revenue forecast (8 months)

(4) Sales and cost planning

(5) Cash flow plan

Business preparation plan for home appliance supermarket 2 1, store marketing

The image of the store is the image of the product and brand. Without storefront image, solar energy brand can only be considered as a brand at best, not a brand. The store itself is a giant billboard, which conveys the brand image to passers-by and customers all the time. Friendly service, unique decorative style, clean environmental image, clean storefront and excellent products are enough to spread word of mouth and attract passengers. Control the overall image of the store. Although the storefront requires a unified image, it is not easy to completely unify the image (except the storefront door). Therefore, it is particularly important to design and decorate effectively according to the actual storefront environment and storefront area. At the same time, it is necessary to effectively control and unify the brand personality, connotation and implantable characteristics of specialty stores. Therefore, according to the characteristics, personality, decoration difficulty and artistry of product placement, terminal image is also a good way for each specialty store to increase sales, because only when the image of the specialty store is developed, the brand will naturally go to a higher level. The image of the store is the first impression of the product to consumers and brands. It is the image of manufacturer brand, and it is also the image of the merchant brand.

2. Advertising and marketing

The advertising cost of mainstream media is too high. As long as TV commercials stop, customers will stop buying. Advertising should be done in the community. The promotion of solar energy products is suitable for small areas and villages. Therefore, it is unrealistic to spend huge sums of money on TV, radio, newspapers and street signs. But the most desirable thing is to spend less money and spread the brand with advertisements in the form of umbrellas, banners, posters and walls. Therefore, it is necessary to carry out low-cost and high-quality dissemination and promotion in the regional market in a planned way, and carry out strong promotion on these bases, and the sales volume will definitely have a new breakthrough. Can only do some practical publicity, such as distributing information, giving away newspapers, cartoons, publications with store addresses, etc. Besides, we can also do some local event marketing, such as donating an environmentally friendly and practical solar water heater for local nursing homes, or donating schoolbags for poor primary school students in the form of solar specialty stores, and vigorously promoting them with the help of local media. And do some activities, such as: trade-in, set up a solar rescue station. Donating to volunteer to repair solar energy and other activities, and making a great reputation for service, in short, is to spend the least money to do the biggest thing, thus promoting the brand, leaving a good impression on the local people, giving full play to the boss's political power in Suizhou and achieving a win-win situation.

? Promotional activities:

? Opening activities

? Three major holiday promotions

? Community activities

? Square activities

? Advertising:

? Wall advertisement

? Subtitle advertisement

? A calligraphy or painting scroll hanging vertically.

? bodywork

? Home direct selling is the ultimate form of solar energy marketing.

Set up a sales team

-Part-time jobs: friends and relatives, plumber, decorator, assistant store.

-Full-time: promoter, salesperson, installer and direct seller.

Attention should be paid to the management training and motivation of personnel.

3, the clerk quality marketing

No matter how good the product is, in the image of a high-end specialty store, the products are sold by shop assistants and shopping guides, and they will always be front-line soldiers. The mentality and quality of the clerk is also the most important thing for dealers, because the clerk finally achieves sales, and the clerk mainly receives the first customer and talks about business; At the same time, ask the second customer: the clerk should have good eloquence and agility, which is the ability of thinking and quick response. Specialty stores should also constantly cultivate and train these frontline soldiers, who make profits for specialty stores. The sales of solar water heaters are different from other industries because of their professionalism. Whether the recommendation of the store guide can impress customers depends on whether the clerk can find the customer's demand points. And whether customers can agree with the professional knowledge of solar water heaters. The professional knowledge training of solar water heaters is one of the most effective ways to improve the overall quality of shopping guides in this store. It is a good way for the company to attach importance to the training cooperation with solar energy manufacturers, improve the comprehensive quality and professional technical level of store shopping guides by using the training resources of manufacturers, improve the salary incentive system of store shopping guides, and make store shopping guides have a sense of belonging and responsibility.

4. Go global marketing

With more and more mature solar energy operators in the market, the market competition is becoming more and more fierce, and the business of the whole solar energy market is becoming more and more difficult, and many dealers are at a loss in the cracks. In this case, by squatting in the store as before? Waiting for him to go fishing with Jiang Taigong? Obviously, the traditional sales methods can't meet the ever-developing market demand. If you want to break through, you must take the initiative to go out. Where customers are, sales should go. Some far-sighted building materials industries have extended their tentacles to the source of the market. They sent professionals to collect information from major real estate projects and then opened them quickly? Territory? Solar water heaters can also enter the community alone or in cooperation with a brand in the building materials industry to display products and form several community promotion teams: the main task is to find out the target community. For example, the number of owners, consumption level, apartment type, sales situation, occupancy situation, installed or not installed solar energy, property management department and main person in charge, wall position and three-dimensional space used in publicity and activities (such as the position where banners are hung, the position where posters are posted, and the area of promotional activities). Let the best promoters enter and take root in the community and never let go of every corner. Let our solar energy brand be everywhere in the community. Home visits, consultation and maintenance not only enhance the brand but also promote sales. All kinds of materials should be arranged in place, as many huge banners as possible, cars should be organized to cruise around the community (play recordings), mobile specialty stores should be established, the garage in the community should be rented as a temporary franchise store, and outdoor exhibition activities should be carried out to increase sales.

5. Engineering marketing

Solar water heaters have been recognized by the society and strongly supported by the state. Solar energy projects are quietly launched at an alarming rate and serve families and units that support environmental protection. Various localities have also introduced policies to equip new houses with solar water heaters. You can also take the initiative to find engineering customers, such as real estate agents, hotels, hotels, bath centers, beauty salons, nursing homes and their institutions.

If you have a project in your hand, where do you want to start? Whether your thinking is clear and where are our strengths and weaknesses is very critical for us to do the project. For engineering marketing, all I have to do is two words? Public relations, engineering marketing is relationship marketing. I mainly summarize the public relations of engineering business as follows: quality public relations, relationship public relations, price public relations, brand public relations, technical public relations and image public relations. Only by meeting the respective needs of both parties and reaching a certain balance of interests can we finally achieve mutual understanding. Different people have different hobbies. First of all, we should understand or test their needs and do targeted work.

6. Township agent chain marketing

In order to be in an invincible position for a long time, we must increase the development of township agents and carry out township publicity and promotion. Township users are the big market, because township consumers tend to keep up with the joneses. I will use whatever brand you use, and the word-of-mouth effect is good.

First, investigate the economic level and consumption characteristics of local rural consumers. With the continuous improvement of farmers' income and consumption level in recent years, there will be more demand space for solar energy, and the consumption growth rate will be faster than that of cities. Secondly, due to limited conditions, few users in rural areas buy gas and electric water heaters. Solar water heaters will become upstarts in the rural water heater market because of their advantages of energy saving, environmental protection, large water volume, low operating cost and good installation conditions. The rural market of solar energy has great development potential. We look for the best building materials, kitchen cabinets, plumbing, decoration and other industries in the town, focusing on finding agents to let our products penetrate into the rural market. First of all, we should have a deep understanding of the rural local market and help township agents develop village agents? Point? Sell products to the countryside.

7. Service image marketing

Good service is very important for the sales of solar products, and it is also an important aspect to establish a good brand reputation. However, because solar water heaters can't set up service centers in major cities or even second-and third-tier cities like ordinary home appliance enterprises such as washing machines and air conditioners, our awareness and funds in service make services not really like home appliance services? . Therefore, there were more complaints, and the subsequent sales were more or less affected. There are only one or two people responsible for the installation of solar products, and all aspects of work are lagging behind, so it is naturally difficult to satisfy customers.

To make the market bigger and stronger, we must have our own after-sales service system and make regular return visits with customers. For example, when we receive a phone call, we make an appointment to go to our home for maintenance, fill in the form after it is repaired, and the after-sales personnel do their work step by step. This is necessary, but it is still not enough. The service should be better than our competitors. Always call to ask about the usage, mainly because users just bought solar energy, don't know much about the usage of the products, and have multiple factors such as freshness, insecurity and high expectations. If you install solar energy for new users in the same community, visit old users by the way; For example, send some small gifts at the end of the year to achieve good reputation and value for money. At the same time, encourage old users to introduce new users and our quality services, such as how much commission we give to introduce a successful one.

8. * * * Original Marketing

Establish local regional shopping alliance VIP family new energy club. For example, we can find local decoration companies, shopping malls, wedding photography, local hot real estate, hotels, bath centers, tea houses, cafes and other commercial institutions to cooperate to set up customer family clubs, buy our solar energy as VIP cards, and enjoy X-discount when using VIP cards in the above-mentioned commercial institutions. With the VIP card issued by the cooperative unit, you can also enjoy X-fold discount on the VIP status of the club when buying solar water heaters in the franchise store, so as to enhance the brand awareness and sales volume of the franchise store, which is also a good way for the cooperative unit to jointly drive customers.

9. All-staff marketing

Not only can shopping guides sell products, but we should have the concept of business opportunities everywhere and cultivate the concept and plan of all-staff marketing. Installers, users and friends are all our product guides.

We should always organize installers to actively publicize the concept, establish and improve the salary and reward system for all-staff marketing, improve the enthusiasm of employees, and turn the specialty store into a brand specialty store, so that the sales will soar.

A new shop assistant came in the third spring.

The smell of spring is getting stronger and stronger. Every year in this cherry blossom season, some new faces and new shop assistants are sent to work or practice by the headquarters. For those fresh people who have just stepped out of campus and entered the society, their deep enthusiasm is even hotter than the warm sun in spring. However, the novelty comes with their sense of challenge, even their fear of unfamiliar environment and work. Therefore, as the person in charge of a store, it is of great significance to the career of new store employees to personally train or select qualified trainers for them. Step one? This is particularly critical. Because, obviously, poor or even rude sales training may make a new clerk with great potential eventually become? A cripple? .

At the same time, it is not enough to rely only on the training ability of the store itself. Excellent store managers often hand over the training of new shop assistants' commodity knowledge to better manufacturers. By holding lectures on commodity knowledge, the business leaders of manufacturers are invited to explain the products from a more professional perspective, so that the staff of new stores can learn the commodity knowledge of different manufacturers and be independent? Category killer? Sell hands.

In addition, the store manager must also understand ABC's three basic rules in newcomer education. Namely: attitude: attitude; Behavior: behavior; Change: change; As a store manager, you must convey the correct working attitude to the new clerk through your own growth experience and working status, so that they can realize it? Sales is an interesting thing? In an optimistic atmosphere, build a kind of? Happy clerk? Good attitude; Secondly, we should observe the performance of the employees in the new store, especially in hospitality etiquette, customer contact, commodity care and so on; Thirdly, on the basis of the above two aspects, the store manager should compare and summarize the changes of new shop assistants by convening interviews with new shop assistants, group meetings of trainers, individual conversations and on-site counseling. The store manager should not be stingy with praise for the progress of the new clerk. Praise-regret-hope? Sandwich discipline helps new shop assistants to build confidence and stimulate their work passion and enthusiasm.

In addition, excellent store managers will also adopt more traditional methods to train new people, such as the mentoring system with OJT (on-the-job training) color in China. Of course, this is completely different from the rude master who beat the disappointing apprentice in the movie. But excellent store managers are especially good at using emotional methods and realizing it imperceptibly through family communication? Teach by example? The role of. Through family management, set an example, thus achieving the dual purpose of training and managing new employees. Turning management into self-cultivation is an art. Only a good store manager can understand the truth and do better!

Trouble for new employees

Then, for a good manager, he must also know what the troubles of the employees in the new store are. A few days ago, I watched a clip about the four major troubles of new employees on NHK TV and dedicated it to you.

The so-called four major troubles of new employees refer to: poor sales skills; Insufficient commodity knowledge; One foot on the door can't make it work; Complaint handling fear.

As a matter of fact, when I was just engaged in sales, I was also faced with a lack of skills and dared not introduce the goods to customers. However, today's customers not only have higher and higher shopping skills, but also tend to pick and choose to carry them with them. Intern? 、? New employee? The new shop clerk of the work card introduces them to the goods and even solves their complaints. The more experiences of failure, the stronger the frustration of new shop assistants, which is also the main reason why many college student shop assistants can't persist.

For excellent store managers, it is not difficult to assign different jobs to employees at different stages and levels. However, those store managers who are not competent enough often regard new store employees as? A gun? In this way, it not only causes a serious psychological shadow to the new clerk, but also may bring immeasurable losses to the company's goodwill due to the lack of ability of the new clerk. Therefore, during the internship period of new shop assistants and the new employee period within one year, the store manager should pay special attention to the combination of new and old shop assistants and try to avoid the situation that new shop assistants are alone.

Show him. Let him try.

But in the end, to solve the four major troubles of new shop assistants, we must go through a series of? Youshu? In order to achieve this. So-called? Youshu? Is it China's earliest talent cultivation thought? Ming Dow took advantage of the situation, and his skill was superb? Come; What is popular in Europe and America? Q (that is, attitude training, skill training, knowledge training)? Skills in human resource development model.

As an important part of personnel training, skills training has become the knowledge of HR training experts in China, especially the education and training experts of new employees in retail industry. ? Unity of knowledge and action? With what? Words and deeds? Relationship has also become a problem that must be solved in skill training. So-called? Unity of knowledge and action? 、? Actions speak louder than words? 、? Do as you say. Such standards should not only be observed in correcting the attitude of new employees, but also put forward higher requirements for teachers. ? Practice, teach without teaching; Handsome and tall, no matter what? It is especially important for teachers to understand the truth, otherwise they will fall into? Teach people to harm others with strange skills; Is it harmful for you to pass on people through the back door? Situation.

Of course, the new staff? Skills training? There are many ways of organization, such as on-site observation and guidance, simulated scenario training, experience sharing meeting, skill competition, etc. However, in the store manager and other trainers to the new clerk? One to one? On training occasions, there is a famous Isoroku Yamamoto's law. The most famous sentence of this rule is: show him and let him try. Among them, the most important thing is not how to explain the truth, but to demonstrate the skills to be taught to the educated through action, language, expression and comments afterwards; Then through repeated imitation, let the students sum up and understand the truth. Is it about to become a tradition? Preach, teach, and dispel doubts? The focus is on teaching to solve doubts, but what about the original? Head to head? Has the word-of-mouth training mode been changed? Unarmed? The standardized training mode simulated by the model can not only improve the skills of new employees quickly, but also make the training effective and bring good performance.

For example, for a new shop assistant, what is the first sentence when he meets a customer? Hello, welcome? Standard speech plus a welcoming ceremony of about 30 degrees. For an experienced shop assistant, she might say hello. Hello, welcome to your first time? Next visit? . For example, a good shop assistant will use something like? Will you pay by cash or bank card for the door-to-door delivery tomorrow? And then what? There is also a new Blu-ray DVD that can be matched with the TV you just bought. Let me show you. Wait a minute.