How does the marketing of tourist attractions attract tourists?

For ordinary people, tourist attractions are nothing more than several aspects: 1, high prices, tickets, tickets for individual amusement projects, tickets for special tourism experience projects, and everything is tickets; 2. The accommodation cost in the scenic spot is high; 3, the food unit price is high, and there are few varieties and no nutrition. How to solve the pain points of tourists for marketing needs to be carefully studied.

In view of this situation, how can scenic spots be marketed to attract tourists? My personal thoughts are as follows:

1. Use all seasons for marketing. Organize a variety of colorful activities to attract tourists to live, live, eat and play; For example, during the Spring Festival, people with the elderly will come to discount consumption; Give zongzi to tourists on Dragon Boat Festival; Mid-Autumn Festival gives free moon cakes to tourists; Various activities can be held all year round to attract tourists;

2. Use young people for marketing. For example, in the wedding group marketing, if you get married on the same day with your ID card, you will be given ten wedding photos, and if you choose a specific holiday to get married in the scenic spot, you will be required to apply for a marriage certificate on the spot. For couples who have registered to get married, they will be provided with free access to the scenic spot to take wedding photos on the same day;

3. For people in a province, a region and a country, there are preferential treatments all year round. For example, in Guizhou, expressway offers 50% discount and scenic spot tickets 50% discount, which attracts a large number of tourists. According to the people of a province, a region and a country, product exhibitions, clothing exhibitions, art exhibitions and cultural relics exhibitions with national characteristics are held regularly.

4. Travel discounts for children and teenagers. Parents can discount tickets for teenagers under 13 and children under 6 years old. Give children some photos, small gifts, scenic spots commemorative books, etc. for free.

5. Star support activities. Invite stars to the scenic spot for song and dance performances, talent shows, donation shows, etc. , thus attracting tourists to watch and improving the ticket sales rate.

6. Exhibition of products with national characteristics. Hold special products sales meetings in Southeast Asia, Western Europe, Africa, Asia, South America and other countries every quarter to help the scenic spot marketing and attract tourists to watch and shop.

7. Organize various activities. Such as sports events, sports meetings, music conferences, real estate product conferences, technology conferences, etc. To attract all kinds of tourists.

8. Group purchase marketing for government, enterprises, units and non-governmental organizations. At the end of each year, many units will reward employees. Scenic spots can widely contact government units, enterprises, organizations and non-governmental organizations to carry out group buying services, give appropriate discounts and attract tourists.

The main methods of scenic spot marketing:

1, using the weakness of human nature to sell cheaply;

2. Marketing with people's curiosity;

3. Marketing by making use of the tourist characteristics that it is difficult for tourists to book in the tourist season;

4. China traditional festival marketing;

5. Use the traditional virtues of China people to respect the old and love the young for marketing;

6. Use the psychology of young people to love beauty for marketing;

7. Use opportunities such as weddings, celebrations, year-end summary meetings, press conferences, and high-tech product exhibitions for marketing;