Is the pure electric brand of traditional independent car companies reliable? You can see these models at Guangzhou Auto Show.

In this era of strict emission policy, developing new energy is the only way out. In order to cope with the emission regulations and the double-point policy, major car companies have also shown their magical powers. Mainstream independents have also launched their own new energy brands in order to seize the new energy market. What are the highlights of these brands at the Guangzhou Auto Show?

Gac ean y? After more than three years of struggle, GAC AEON has launched AEON S, AEON LX and AEON V, and now the fourth model is coming. At Guangzhou Auto Show, a concept model of a compact SUV appeared on the booth of GAC Aian. It remains to be seen how much similarity can be maintained after mass production.

From the appearance, the overall design of Ai 'an Y still follows the consistent concept of Ai 'an family. The 7-shaped headlight group presents a wingspan effect similar to that of birds through LED light source, and the recognition degree is quite high. The light blue body color and orange front bumper decoration also make the new car look younger and more personalized.

From the side, the shape of the new car is very personalized, with a rectangular wheel eyebrow frame and a two-color five-star rim. At the same time, the window line is designed as a straight line and gradually closes at the rear of the car. The rearview mirror adopts two-color stitching design, which seems to be integrated with the overall body. It is worth mentioning that the new car also adopts the popular hidden door handle design. The charging socket is located between the A-pillar and the front wheel hub, which is different from the layout of Ian LX and Ian V.

In terms of interior, the new car boldly uses the theme of contrasting colors, and the large-scale light-colored decoration reveals the fashion sense of the whole car. The position touched by the hand is wrapped in black leather, which is somewhat restrained in fashion. At the same time, orange decorative lines are used for embellishment, and the style is slightly playful.

The emergence of Ai 'an Y, at the same time, carries the independence of Guangzhou Automobile Ai 'an brand, which has also performed well over the years. The data shows that the sales volume of GAC New Energy reached 765,438+006 vehicles in June 2020, a year-on-year increase of 57%. The cumulative sales of 1- 10 reached 45,797 vehicles.

SAIC· Marvel Comics? r？ In the field of new energy, SAIC has always been a front-line soldier, so the participation of R brand is indispensable in the field of new energy. Marvel Comics? As the first model of SAIC R brand, R has certainly placed a lot of hopes. ? Does the new car look like Marvel Comics? R's family-style "lights all over the world" design language, a LED strip directly runs through the whole front face, which is integrated with all LED headlights on both sides, and has the functions of daytime running lights and water diversion. The integrated matrix headlights inside the headlights have also been redesigned, and the visual effect is excellent after lighting.

Marvel Comics? The R tail adopts the popular through taillight group design, which further stretches the visual effect. For the front face, the rear surrounding shape of the new car is slightly exaggerated, and larger ventilation holes are designed on both sides. ? In terms of configuration, the new car will be equipped with the automatic driving technology developed by SAIC based on 5G network, which can reach L3-level automatic driving assistance system, with practical configurations such as parking start guidance, curve deceleration, vehicle speed guidance, collision avoidance reminder at traffic intersections, automatic parking and lane keeping. This is also the first model of SAIC R brand equipped with 5G and L3 intelligent assisted driving.

SAIC's R brand focuses on the middle and high-end strategy, which is not only the development of new energy, but also the opportunity for the brand to go up. Backed by SAIC, how to innovate and break through is an important part after solving the funding problem. Behind the R brand is SAIC's breaking and reshaping of the enterprise system, which will also provide reference for other enterprises to break through the brand boundary.

Euler, good cat? In recent years, the Great Wall really has a thoroughly remoulded flavor. It got rid of its previous image and found its direction when the Euler brand was first launched. From the Goddess Edition of Euler R 1, we can also see that the Great Wall has found a different path in new energy, and it must first grasp the needs and vision of consumers. After that, I played a name change vote and teacher Wei's "reverse propaganda", and the marketing aspect was upgraded for a while.

The appearance of the protagonist Euler Good Cat has amazed many consumers with its design, and its model with the concept of "retro future" stands out among many new energy vehicles. The appearance of the new car is very recognizable. A pair of oval headlights on the front face are very eye-catching, and a large number of arc designs are used, which has the charm of classic models in the 1960 s and 1970 s and elegant retro atmosphere. ? The side of the body adopts a two-color body showing a young posture, and the tail can be described as "minimalist", creatively integrating the taillight group into the rear windshield. Euler Good Cat is built on lemon platform, with body size of 4235/ 1825/ 1596mm and wheelbase of 2650mm respectively.

In the interior part, Euler Good Cat is covered with a large number of soft leather materials, and a contrast color design is adopted. Double steering wheel, air conditioning outlet running through the center console, metal air conditioning control button and large-size LCD screen all continue its design concept of combining retro with future. ? In terms of power configuration, Euler Good Cat adopts silicon steel sheet high-efficiency permanent magnet synchronous motor, with maximum power 105kW and maximum torque of 210n m. In terms of endurance performance, the new car will launch two endurance versions with cruising ranges of 40 1km and 50 1km respectively, both of which adopt high-efficiency liquid-cooled constant temperature systems. The 50 1km version will be equipped with ternary lithium batteries provided by Honeycomb Energy, with excellent comprehensive performance. ? Great Wall Motor has accumulated a lot in so many years of development. In the early days, it was more about the H6 SUV. Nowadays, the Euler brand has a strong support group such as honeycomb batteries, and with the endorsement of the Great Wall brand, it has an advantage over the new power brands in terms of technical reserves.

As brands launched by "big factories", Aian, R brand and Euler all have their advantages, which are beyond the reach of new forces. Moreover, the launch of these new brands is more to get rid of the original inherent thinking, have more breakthroughs in technology and intelligence, and have more flexibility than the original traditional brands, so the new energy brands created by these independent enterprises are of great significance.