Traditional Culture Encyclopedia - Traditional culture - How to translate entity companies?
How to translate entity companies?
Click and mortar refers to the marriage of traditional business model (mainly by direct face-to-face contact with customers) and internet business model (mainly by contacting customers through internet technologies such as websites, emails and FTP). From the management point of view, this integration is no different from a challenge.
Click and Mortar [Click and Mortar] style puts forward that the benefit is that in the business field, the support ability and property are the best from an entity company. Through the ideal integration of traditional and online channels, make full use of potential synergies.
Proponents of the clicks and mortar business models believe that traditional business channels can be completely parallel and even integrated into online business channels.
Clicks and mortar's business model is more competitive than those pure internet companies or those traditional companies with e-commerce channels but no integration. Of course, a pure dot.com company undoubtedly has obvious advantages in cost efficiency. It does not need to bear "bricks" or "cement", and the marginal cost of its products is relatively low. However, the cost of finding customers is sometimes staggering.
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