How does e-commerce operate?

Online shopping has become people's daily shopping habit, but how to operate e-commerce well is not a simple matter. According to past experience, Brother Organic summarized the following aspects:

First, pay attention to the homepage of the mall

The homepage of the mall is the page that consumers click the most, the page with the highest priority, and the facade that should be decorated. And 80%-90% of the clicks on the homepage will be concentrated on the homepage, and most consumers will make a decision whether to enter the next section after browsing the homepage. Therefore, the fundamental principle is to present the core commodity information of the mall and the information that best matches the title. Make titles, pictures, etc. Very beautiful, provocative, intended to attract customers to click to buy.

Second, pay attention to product selection.

At the same time, we should pay attention to the innovation, sort out the supply chain system of our own shopping malls, and update the shopping mall website from time to time to make customers feel fresh and stimulate their desire to buy.

Third, pay attention to customer experience.

The most important intention of operating e-commerce is to let customers in need come to the mall to buy things. Operating e-commerce well can greatly stimulate customers' desire to buy. While optimizing the details of the e-commerce mall, these links must be in place: from pre-purchase reading, inquiry, inspection and after-sales express delivery, the finer the better. The measure of e-commerce operation is to satisfy customers' wishes and let consumers enjoy sincere service. For example, we should pay attention to the detailed description of a commodity, the beauty of the picture, how to pay, the inquiry of orders, logistics services and so on.

Fourth, the positioning of operating e-commerce.

The positioning of shopping malls is very important, whether it is a comprehensive shopping mall or a single-item shopping mall, and whether it pays attention to brands or mass shopping malls. Make clear the direction of operation target through positioning, analyze competitors at the same time, find out your own advantages, and then optimize your advantages to the maximum extent. After analyzing our competitors, we can improve our competitors' previous paths and open up new ones.

In short, we should give priority to comprehensively optimizing our own shopping malls and make the most suitable operation plan for our own shopping malls.