The underlying logic of traditional new media

New media is a kind of media, corresponding to traditional media (newspapers, television, magazines, etc. ), supported by digital wired and wireless network technology, has the characteristics of large capacity, real-time and interactivity.

The operation and marketing of new media are carried out on this medium.

Although there are many kinds of operations, there is only one underlying logic. To put it bluntly, it is to pay attention to three data indicators-innovation, transformation and input-output ratio.

And marketing, in fact, is to change marketing means, move online, and get the maximum benefit at the lowest cost.

The ultimate goal of both is to promote transactions, but from my personal understanding, new media operation is a series of closed loops to expand popularity and maintain the fan base, while new media marketing has relatively few links. In the end, in addition to promoting transactions, it is more likely to make consumers have more psychological identification with their products.