What is smart retail? What smart retail solutions are there?

Smart retail is a topic often mentioned in retail industry in recent years.

Smart retail includes three aspects, the so-called digitalization and intelligence of people and goods scenes: 1. Digitization of people, user experience and shopping experience, and intelligent personalized recommendation based on user attributes, customer labels, preferences, consumption behaviors, etc. ; 2 commodities, commodity attributes, commodity trading trends, commodity inventory, commodity supply chain and other information; 3. The market, that is, a digital store, digitalizes and visualizes the analysis of goods, shelves, displays, terminals, people flow and customer groups in the store.

The above may be abstract. Let's talk about smart retail solutions, which specifically cover functions such as passenger flow analysis, member face recognition, remote shop patrol, intelligent shopping guide, and cashier traceability. Let's see:

Passenger flow analysis: Through the analysis of the number of people entering the store, the action track of visitors entering the store and the time of staying in the store, the POS/ERP data are docked and summarized into a report, and the change curve of single/multi-store and time period is formed, so as to grasp the influence of factors such as week, weather and activities on passenger flow and promote the improvement of store performance.

Member face recognition: Based on face intelligent analysis technology, it can quickly capture the best face in the dynamic, judge new customers/old customers/members, and link member information (discounts, purchase records, consumption frequency, shopping preferences, etc. ) Conduct accurate shopping guide in the system.

Remote shop patrol: transfer the original offline shop patrol to the cloud, configure the standard system online and customize the work list through the camera and unified online inspection management platform, realize on-demand inspection and scene correlation, and manage the chain store more efficiently by comparing and finding differences.

Intelligent shopping guide: Based on face recognition technology, the intelligent shopping guide system interacts with customers in a fun way through the in-store screen, which can enhance customers' sense of participation and experience, and frequently interact with various marketing forms, such as discounts, discounts, online sharing, drainage, etc., to improve store traffic and transformation.

Cashier traceability: Therefore, the scanned product information will be displayed on the video to prevent label changes and missed product scanning. And can search on demand, when there is a problem, you can directly search and retrieve the video clips designated by the shopping guide according to the commodity information to solve suspicious transactions.

Use technology to drive the development of smart retail operations, and use data to support the strategic layout of retail enterprises. This has become the development trend of retail industry. Recently, many companies and practices have emerged to provide intelligent retail solutions. The smart retail solutions provided by Wandianzhang belong to this category, and well-known enterprises such as Bosideng, Laiyifen, Yunchuyizhan and IKEA have successively applied them.