How do time-honored brands adapt to the changes of marketing environment in the new era?

Traditional brands have a certain position in the deep-rooted advertising communication, so on the basis of traditional marketing, we can join the marketing of new media as cooperation and establish a brand matrix, and the two complement each other.

The scope of new media marketing is slightly wider among the new generation of young people, so the operation mode and marketing scheme are mainly based on the pain points of young people, and the expression of videos and copywriting is biased towards the habits and preferences of young people. If we make good use of the viral transmission effect, it will be more effective and cost-effective than the traditional model.

The best way is to combine traditional marketing with new media marketing. After all, young people are not the only audience. Online drainage is the best policy.