What is network marketing? Brief introduction of network marketing

1. Network marketing is a business activity based on modern marketing theory, with the help of network, communication and digital media technology, and driven by comprehensive factors such as scientific and technological progress, customer value change and market competition. It is the inevitable product of the information society. Network marketing can be divided into broad sense and narrow sense according to its realization mode. In a broad sense, it means that enterprises use all computer networks for marketing activities, and in a narrow sense, it means Internet marketing.

2. It also refers to the whole process that organizations or individuals conduct a series of business activities on products and services based on the convenient development of the Internet to meet the needs of organizations or individuals. Network marketing is an integral part of an enterprise's overall marketing strategy, and it is a marketing method based on the Internet and with the help of its characteristics to achieve certain marketing goals.

3. Network marketing can be defined as: network marketing is a planning, implementation and operation management activity based on the Internet and social networks, connecting enterprises, users and the public, delivering valuable information and services to users and the public, and realizing customer value and enterprise marketing objectives. Network marketing is not online sales, and it is not equal to website promotion. Network marketing is a means, not an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation, nor can it exist without the overall marketing environment. It should be regarded as the application and development of traditional marketing theory in the Internet environment.

4. Broadly speaking, enterprises use all networks (including social networks and computer networks; Intranet, industry system private network and Internet; Wired network, wireless network; Wired communication network and mobile communication network, etc. ) can be called network marketing.

5. In a narrow sense, any marketing activity that uses the Internet as the main marketing means to achieve a certain marketing purpose is called network marketing.