What is the current situation and development trend of the hotel industry in 2021?

The current situation and development trend of the hotel industry is:

1, chain hotel market sinking and stock development involution

In the past two years, the domestic chain hotel growth of 20,000, most of which are concentrated in the head group.3-5 years later, it is expected that the domestic chain hotels will reach the scale of 100,000, accounting for the entire hotel industry 45% or so, and the rate of chainization will further increase.

With the development of chained cities in the first and second tier to the red sea stage, the sinking market is the key to the current and the next few years of brand competition. Domestic more than 300 prefecture-level cities, more than 2,000 counties, and a lot of towns, these sinking markets in the chainization rate is still very low, is the key to the future development of the hotel market prying.

2, the decline of B&B and the rise of resort hotels

In the context of the epidemic, the original traditional destination B&B resort is suffering a devastating blow. Relying on inter-provincial and long-distance tours and travel agencies to support such traditional destinations as Dali Lijiang tourist area of the B&B impact is huge.

The B&B industry has been developing in the direction of clustering, branding, boutique, and vacation industrialization in order to save itself. Among them, the vacation industrialization is guided by the resort hotels, is the development of the B&B complex, the simple B&B concept has been unable to meet the needs of mainstream consumers today.

3, "all-inclusive" mode rise

All-inclusive vacation market performance is active, consumers have a strong interest in this mode of travel. Currently, Marriott International has 28 hotels*** with all-inclusive programs covering more than 8,000 rooms throughout the Caribbean, Mexico and Central America.

All-inclusive is not only loved by the 90's and 00's, but also by the 80's and 80's families, it is the best way to save money. Not only is the safety factor high, but many resorts also provide professional hosting services, so that parents who are struggling to take care of their children can get some time of "relief".

4, cultural, red tourism hotel development opportunities

In the country's rural revitalization of the big changes, the cultural tourism industry is still the future of opportunity. Cultural tourism as a track, will be the last opportunity for the new hotel market, but also an important direction for the development of resort hotels. The standardization of the development of the cultural tourism market will lead to the sound development of the resort hotel segment, the core lies in the top-level design and operational implementation.

In recent years, red tourism has gradually begun to be popular because there is a certain proportion of the market just demand. A number of red-themed cultural and tourism projects and forms of tourism are under development, and the market is rising in some well-known red tourism cities, such as Yan'an. In the future, in the tourism and hotel development sector, you can also pay attention to some of the red tourism-related direction, perhaps also a new track in the future.

5, economic hotel investment rebound

Epidemic so that consumer downgrading trend is obvious, but does not mean that the product line to go low-end route. Economy hotels to warm up because the market needs better cost-effective products, and mid-range hotels have lost the price advantage. On the other hand, the vast sinking county-level market needs to be chained to the strong demand for economic hotels ushered in the development of new opportunities.

The new era of economic hotel pursuit of small and beautiful, do not need a huge scale volume, the need is exquisite, small but all the organs, beautiful and inexpensive, in the combination of several dimensions, the new economic hotel model is more like a miniature coffee shop, relaxing and soothing.

6, refined operation, digital change is coming

Post epidemic era, digital increasingly become a hotel to win the red sea competition solid weapon. In the past two years, China's hotel industry has entered a period of accelerated digital development, to create a private domain traffic pool belonging to the hotel's own brand, to accelerate the direct sales model, is the inevitable trend of the industry's digital development.