How to look at artificial festivals

With the rapid development of the Internet era, people are paying more and more attention to the rituals of life, and are eager to find some freshness and small surprises to make up for the dullness of life from their busy and dull lives. In the face of such a demand, coupled with the network to create and businesses to promote, "artificial holidays" also came into being. However, in the face of the growing number of "artificial festivals" both young people and business media should be treated rationally.

In a way, the birth of "artificial holidays" helps people to improve their sense of well-being, and at the same time stimulates consumption and economic development. People can take this opportunity to get together with their families, friends or loved ones to bond and gain a sense of well-being, as well as improve the national happiness level. But everything has degree, excessive holiday consumption will also bring "aesthetic fatigue", such as excessive sun red packets, show gifts will let people stay in the materialization of feelings on the form of expression, but ignored the sincere component, increased the young people in the economic and spiritual burden. At the same time, the commercial flavor is too thick, the lack of cultural heritage also makes the festival lost its own meaning, the traditional culture has also brought a certain impact. "Artificial festivals" can not be sustained by consumption alone. Therefore, in order to let the "artificial festival" not be overconsumption, first of all need to strengthen the network culture and business supervision, let the network culture as far as possible to spread positive energy, shaping the cultural connotation, reduce the excessive publicity of the business, reduce the proportion of festival promotions in the network culture. Secondly, the government and the media should be the public correct value guidance, so that everyone understands that the real intention of "artificial festivals" is to enhance the sense of well-being, rather than comparison and over-consumption, so that artificial festivals to return to the essence.