What role does the Internet play in upgrading traditional industries

According to the "2015-2020 Special Consulting Report on Opportunities, Challenges and Response Strategies of the Internet to China's Catering Industry" /report/detail/8056f0e875ff4096.html, released by the Prospect Industry Research Institute and provided by the Prospect Industry Research Institute, the catering industry in China has suffered a downturn in recent years with the downturn of the domestic economy and the increase in the national anti-corruption efforts. To the hardest hit, had to start a difficult transition. The Internet has the characteristics of low cost, convenience and speed, and has become the main direction of the transformation of the traditional catering industry. With the general food industry in the online power of the e-commerce platform to sell products, the catering industry has the characteristics of timeliness, so catering O2O (i.e., online consumption, offline dining e-commerce model) has become the first priority of the Internet + catering.

At present, catering O2O in China to form four major categories, one of which is the online takeaway platform, mainly hungry, Baidu takeaway as a representative; the second is to provide preferential promotional group-buying platforms, Meituan, Baidu Nuomi as a representative; the third is to provide a large number of restaurants to provide information on the dining experience, is committed to fostering the market for reviews of the class of Web sites to the public point of view as a representative; and the fourth is to help the user to book the seat of the restaurant, The fourth is to help users book restaurant seats, improve the dining experience of the booking class platform, booking small secretary is the representative.

With the continuous development of catering O2O mode, the service contents of the above four types of platforms are gradually integrated. In addition, with the intensification of competition in catering O2O, the industry has also seen the emergence of innovative catering O2O platforms such as burnt rice rice, but as mentioned earlier, the profitability and sustainability of emerging platforms has become its biggest pain point. In this context, the second priority of the Internet + catering appeared, namely, big data technology.

The Prospect Industry Research Institute believes that the impact of big data technology on the traditional catering industry is mainly reflected in the following: firstly, it can improve the platform's operational efficiency; secondly, it can help enterprises analyze the dynamics of the Internet catering market, and help them find the market development trend; lastly, the big data can help enterprises query the deficiencies in their own management and operation, so as to improve them. Based on the above characteristics, catering O2O seeking to segment the market, looking for new development, the role of big data is crucial.