What marketing channels do food marketing companies have?

Just reading Shi Yuzhu's self-report about his marketing experience, he has been learning marketing knowledge. Personally, I think marketing is the process of pushing product information to target groups and guiding customers to buy through billboards, newspapers, TV advertisements, radio stations, networks and ground dealers.

Billboards, newspapers, TV advertisements, radio stations, internet and ground dealers are all marketing channels, which can be divided into traditional media channels and new media channels, online channels and offline channels.

What matters is not which channels are available, but how to choose the right channels to make a good marketing effect. To achieve this goal, we need to do the following work:

1. Positioning: Determine the target customers.

For food, people of different ages in different regions have different preferences. To do a good job in food marketing, we must first determine who our target customers are. Where is it distributed? Are they more likely to see online or offline advertisements in traditional media channels or new media channels? Only by solving these problems can you choose the right marketing channel with a clear aim.

2. Understand the thinking of target customers

Every purchase decision we make has a psychological process: why buy this food? There are many kinds of food. Which one should I buy? How much to buy?

Just like my wife, a native of Northeast China, she often buys Northeast sauerkraut online after coming to Sichuan. Because I miss the taste of my hometown, I chose the one with the same processing technology as my hometown before. How did she start buying? Someone in my hometown advertised and started to buy it after seeing it.

The seller knows the psychology of the buyer very well. People who leave home to work hard will want to know more about their hometown and miss its taste more. So he went to his hometown to send advertisements for his hometown; There are many sauerkraut. Why buy him? The production process is the same, which immediately gives people a real feeling, so I bought it.

3. Advertising expression

There are many advertisements, some people want to buy them, some don't know what to say after reading them, and some people are disgusted after reading them. Therefore, according to the characteristics of your target customers, choose the appropriate promotion method to achieve good results.

4. Advertising strategy

Advertising should be strategic, impress customers and save money at the same time. Don't advertise in places where there are few customers, when customers see less, in the off-season, and advertise intensively in places, times and peak seasons where target customers can see, giving people the feeling of large advertising volume and leaving a deep impression.