Application of Text Arrangement in Graphic Design _ What are the advantages and disadvantages of using text in graphic design?

Font selection is the first step in text design. From an artistic point of view, font itself can be regarded as an art form, which has a great influence on people's character and emotion. In graphic design, font processing is as important as other design elements such as color, layout and graphics.

Different fonts have different modeling characteristics. Some are handsome, some are beautiful, some are neat, some are eye-catching, some are free and bold, some are cheerful and light, and some are vigorous and simple. We should choose different fonts for different contents and use different font features to reflect specific contents. For example, bold, clear and concise titles, comprehensive art, etc. ; The text is often written in elegant song style, imitation song style and regular script. At the same time, different fonts in the whole layout form different strengths and contrasts between reality and reality.

Font design is the style of words, and it can also be understood as the graphic design of words. Among the font elements, the selection and collocation of fonts are very particular. The process of choosing font style is a process of aesthetic judgment. Font design and selection is the basis of typesetting design. There are four commonly used fonts in Chinese: Song Style, Imitation Song Style, Bold Style and Regular Style. In order to attract people's attention, bold black body, all-round body, amber body, thick round body, thin round body and hand-painted creative art figures appeared in the title. In typesetting design, choose two or three fonts as the best visual effect. Otherwise, people will feel messy and lack the overall effect. Among the three selected fonts, we can consider changing the font size by thickening, thinning, lengthening, flattening or adjusting the line spacing, which can also produce colorful visual effects. More than four kinds of messy, lack of a sense of integrity. To achieve visual richness and layout changes, we only need to thicken, reduce, lengthen and flatten the limited fonts, or adjust the width of line spacing or change the font size. In essence, the more fonts are used, the worse the integrity.

Graphic designers can use fonts to fully reflect the emotions to be expressed in design.

Font selection is first and foremost a perceptual and intuitive behavior. But no matter what font you choose, it should be based on the overall idea of graphic design and the needs of readers. For example, bold characters are strong and masculine, suitable for machinery, architecture and other content; Fine handwriting is elegant and meticulous, feminine, and more suitable for clothing, cosmetics, food and other industries. In the same plane, there are few types of fonts, elegant layout and a sense of stability; There are many kinds of fonts, so the layout is active and colorful. The key is how to master this proportional relationship according to the plane content.

Secondly, the area of characters also plays an important role in graphic design, which directly affects the aesthetic feeling of the whole design picture. In the plane, the characters are often regionalized, that is, the characters in the picture are arranged according to the number and content of the scheme units. Through the change of the size of the text area, the text forms a combination with different sizes and areas, so that the text part in the picture has an elastic layout of points, lines and surfaces, thus creating different effects such as compactness and comfort for the layout. It can reduce readers' reading burden, increase their reading interest, and at the same time make the plane layout have a sense of rhythm, rhythm and visual impact. By adjusting the font, spacing, line spacing, etc. , adjust the characteristics of the whole text block surface to make it compact and sparse. The mastery of word spacing and row spacing is not only the designer's psychological feeling to the layout, but also the direct embodiment of the designer's design taste. In graphic design, word spacing and line spacing are not only simple readability requirements, but also can reflect the designer's unique layout style. Therefore, the treatment of word spacing and line spacing should first be easy to read and give readers a good reading atmosphere, and then make some unique designs. In general, the agreed ratio of line spacing should be: 10: 12, that is, the word 10 is used, and the line spacing is 12.

This is mainly due to the following considerations: proper line spacing will form obvious horizontal blank to guide the viewer's line of sight, and excessively wide line spacing will make a line of text lose good continuity. In addition to its influence on readability, line spacing itself is also a very expressive design language. In order to enhance the decorative effect of the layout, the line spacing can be consciously widened or narrowed, reflecting the unique aesthetic taste. But for some special pages, the widening or tightening of word spacing and line spacing can better reflect the connotation of the theme. For example, widening the line spacing can reflect the relaxed mood, which is suitable for entertainment and lyrical content.

In addition, through careful arrangement and coexistence of wide and narrow line spacing, the spatial level and flexibility of the layout can be enhanced, which is unique. Modern international fashion lines arrange characters separately, which makes people feel sparse, fresh and modern. Therefore, word spacing and line spacing are not absolute, but should be determined according to the actual situation.

And the combination of words is also very important. The success of font design lies not only in the writing of the font itself, but also in the proper arrangement and combination of its application. If the words in a work are improperly arranged, crowded and disorderly, and lack the order of line of sight flow, it will not only affect the aesthetic feeling of the font itself, but also be detrimental to the effective reading of the audience, and it is difficult to produce good visual communication effect. To achieve a good layout effect, the key is to find out the internal relationship between different fonts and combine their different opposing factors harmoniously, so as to maintain their individual characteristics and achieve a sense of overall coordination. In order to create a distinct contrast visual effect, we can choose the contrast factors from the aspects of style, size, direction and brightness. However, to achieve the unity of the overall combination, it is necessary to select and coordinate the same factors from the aspects of style, size, direction and brightness. If the factors of contrast and coordination are used appropriately to meet the needs of expressing the theme, we can realize the combination of words with visual aesthetic value while comparing and coordinating. The position of the text should meet the overall requirements. The arrangement of characters in the picture should take into account the overall factors, and there should be no visual conflict. Otherwise, there is no distinction between primary and secondary in the picture, which is easy to cause confusion in visual order. And it may destroy the whole meaning and atmosphere of the work, which is a very delicate problem and needs to be understood. Don't expect the computer to arrange for you, it will help you sometimes. You must also pay attention to details. 1 pixel difference sometimes changes the taste of your whole work. It should also give people a visual sense of beauty. In the process of visual communication, text, as one of the picture elements, has the function of conveying feelings, so it must have visual aesthetic feeling and give people a beautiful feeling. The first is the composition of the copy. Organize all kinds of information in the copy into a whole shape, such as square or rectangle, in which paragraphs can also be divided by line segments to make them clear, organized and full of integrity. In terms of graphic configuration, the subject is more prominent and the space is more unified. The grouping of copywriting avoids the messy state of layout space. Japanese graphic design is very distinctive in the overall arrangement of characters. Secondly, the graphic arrangement of the copy. It is a clever layout design to arrange the copy as a line, a surface or a group as an image and a part of an illustration, so as to achieve the effect of blending pictures and texts and supplementing explanations. The figures of characters make the layout interesting and gain good visual appeal, which is the best form to unify the form and content. But not every design can be treated as a graphic. Graphic processing can not be abused at will, but must be based on the subject content.

Paying attention to the arrangement and creativity of words is a way to convey a sense of modernity. Designers should not let go of creative arrangement in the limited text space and structure, but should give the arrangement deeper connotation, improve the interest and readability of the layout, and overcome the monotony and dullness in the arrangement. Designers should also pay attention to the role of graphic expression of words in graphic design. The first is the graphic expression of word meaning. Semantic graphics are images of words, which convey the deeper thoughts of words with concise and intuitive graphics.