How do entrepreneurs do WeChat marketing?

Wechat marketing is the innovation of marketing mode for enterprises in the era of network economy, and it is a kind of network marketing method that appears with the fiery WeChat. Times have changed, so has our marketing methods. But there are still many companies that don't know how to do micro-marketing. Here are some ways to share with you:

Detailed explanation of the methods for enterprises to do well in WeChat marketing

How do enterprises do well in WeChat marketing?

First, find and cultivate your customers.

1, find the customer

The central value of WeChat is to facilitate the connection between people, enterprises and users, and people and devices. Finding customers is to connect enterprises and customers.

First of all, we need to confirm who our customers are, and then try to establish contact with them by WeChat. In private WeChat, you can find your customers through address book, radar plus friends, neighbors, drift bottles, shaking, adding old friends or friends to push each other, network drainage and other channels. If a company sends a group number, it can increase fans by promoting QR code, spontaneous promotion and forwarding of fans, SMS and QQ promotion, and large-scale joint push. The mass sending number of enterprises mainly relies on QR code to promote powder, and there are many ways to promote QR code. Business premises, outdoor advertising, special activities of powder scanning code and network promotion are all good promotion methods.

Looking for customers is to establish contact with customers we have no contact with. The demand shows that only a weak connection has just been established. At this time, sub-marketing promotion can't be eager for success. Demand can gradually turn weak contact into strong contact through continuous interaction with customers. Those friends who send product links on the screen every day and send advertising messages one after another in the group number will be blacked out by users sooner or later.

Detailed explanation of the methods for enterprises to do well in WeChat marketing

How do enterprises do well in WeChat marketing?

2. Cultivate customers

The center of cultivating customers is to strengthen the newly established weak ties and turn it into a strong link.

One of the centers of cultivating customers is to create communication and interaction between brands and users, in turn, to discover customers' needs, convey customers' favorite topics, and let customers perceive the brand, service concept or value appeal of enterprises through multiple contact points. When cultivating customers, summarize the contact points with users. Every contact point is an exchange and interaction with users, which can make a user further perceive its brand. Communicate with users in every contact, consider what can awaken users' desire to buy, and further consider and create people's application scenarios. Every contact is an opportunity for users to perceive and brand implantation. Finally, through communication and interaction, customers are grouped according to preferences, age, region, gender, spending power and so on. , and will push value content for each type of customers, minimize harassment information and maximize customer understanding.

When using WeChat marketing to cultivate customers, content is the key. We must confirm the quality, individuality, entertainment, interactivity and value of our content. All advertising information should be soft-implanted, so that we can get valuable information in entertainment and digest it naturally. Cultivating customers is a long-term task, and we can't rush for success or give up halfway. At the same time, we should avoid chicken soup every day and promote it hard.

Detailed explanation of the methods for enterprises to do well in WeChat marketing

How do enterprises do well in WeChat marketing?

Step 3 close the customer

With customers' trust in the brand and in-depth understanding of products, we can further establish deeper contact with customers, that is, clinch a deal.

Traditionally, completing a transaction is to sell the product to the customer and then recover the customer's money. But in the era of mobile internet, transactions are for our customers. We should personalize the brand, and walk into and integrate into customers' lives through the communication and interaction of WeChat. Ready to use our products and services to help customers deal with problems in daily life and work. When the customer approves our solution to the problem, it is time to close the deal. Therefore, the best transaction is not business, but to help customers solve problems and serve customers.

From another point of view, at present, the homogenization of products and services in society is serious, and the supply exceeds demand, which has caused serious aesthetic fatigue. Customers' focus is no longer on price, but more on the quality and understanding of products and services. Therefore, we should work hard on the delivery and quality of products and services to create more feelings and surprises for our customers. These touches and surprises will bring valuable social word-of-mouth communication to the brand again and again.

Service is the best marketing, and it is easier to make a deal than any other method. Serving customers is the only way to do micro-marketing.

Detailed explanation of the methods for enterprises to do well in WeChat marketing

How do enterprises do well in WeChat marketing?

Step 4 build a tribe

According to the understanding of traditional marketing, customers will enter a new round of customer development after the transaction, and with the development of mobile Internet, the future will definitely be a day of circle communication and tribe, and a fan economy with unlimited potential.

Gather users who share our brand values and ideas and love our products to form a circle. Then experts, leading brothers and opinion leaders were brought into the circle, and the atmosphere in the circle rose. With the atmosphere, we began to create content and topics for the circle, which was highly participatory. A strong sense of participation will make the whole circle consistent. The unanimous result is that we become fans of our brand. With fans, it will bring more fans. Wechat is used for online aggregation and communication, and offline O2O activities are used for customers' understanding and contact deepening, which makes us become hardcore fans in the process of delivering value to customers. Communication is arrangement, and word of mouth is self-arrangement. Through WeChat, we let die-hard fans of the brand arrange themselves, and these fans will help us find customers, cultivate customers and lock customers through word of mouth.

Detailed explanation of the methods for enterprises to do well in WeChat marketing

How do enterprises do well in WeChat marketing?

Second, tap accurate customers.

Wechat marketing is now another place for businesses and enterprises to carry out marketing activities. In just a few years, WeChat has gathered 1 1 100 million users. Every business will not give up this part of potential users easily. A large number of users are a huge shopping mall in the eyes of merchants, especially in the WeChat channel. How can we accurately tap these potential users?

Enterprises rely on WeChat to end customer care, marketing promotion, brand communication and other intentions. Nowadays, most of them rely on "WeChat public account", and its method similar to official account is loved by many businesses.

The condition of using WeChat mass channel for marketing is that the demand gets more attention from users and fans. This brings a "conditional" marketing topic to enterprises, that is, the promotion of public accounts. Many enterprises will become extremely excited when facing a large number of users, and even lose their determination and direction, and it is inevitable that there will be a situation of "eyebrows and beards". Sometimes "Han Xin points soldiers, the more the better" is a "painful and happy" job for enterprises. With the increase of generalized users, enterprises often need to pay more energy and cost to analyze, maintain, clean up and even get rid of customers.