Traditional Culture Encyclopedia - Traditional culture - Why is there a Taoxiangcun in Beijing and a Taoxiangcun in Nanjing?
Why is there a Taoxiangcun in Beijing and a Taoxiangcun in Nanjing?
Before 2004, due to the different markets of the two sides, there was little crossover, Suzhou Taoxiangcun is mainly distributed in the southern market, such as Suzhou, while Beijing Taoxiangcun is concentrated in the northern market, such as Beijing.
But for a long time, Beijing Taoxiangcun did not have its own registered trademark, and at one time with the Suzhou Taoxiangcun "friendly cooperation". 2003 to 2008, the Suzhou Taoxiangcun in two times to authorize the Beijing Taoxiangcun use of its trademark.
Suzhou Taoxiangcun's trademark "Taoxiangcun" in the pastry category was registered in 1982, earlier than Beijing Taoxiangcun's establishment (1983), and it has the prior exclusive right to use the trademark "Taoxiangcun", which was recognized as a "Famous Trademark of China" in 2013, so that no other person may use the same or similar trademarks as "Taoxiangcun" in the pastry category without permission. No other person is allowed to use the same or similar trademark logo with "Daoxiangcun" on confectionery goods without authorization. Su Rice had also authorized North Rice to use the trademark "Daoxiangcun" on confectionery goods twice between 2003 and 2008.
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