Marketing strategy of xiaohongshu

1, the account is located on the little red book platform. Pay more attention to content, not all types of positioning are suitable for the development of small red books, beauty and skin care, slimming and wearing are more popular. 2. Recommendation mechanism The first note sent by a new user has a high probability of being recommended, and it is best to be of high quality. Don't take the exam while playing. 3. Weakening the content operation of marketing little red books is relatively more important, especially in the early stage, so we must conscientiously do a good job of "life sharing", "experience sharing" and "knowledge sharing", that is, do a good job of original high-quality content. 4, content positioning has always sent a positioning of high-quality original content, do not change, as long as one of them bursts, one of your accounts will get up.