Traditional Culture Encyclopedia - Traditional culture - What are the common modes of public relations planning?
What are the common modes of public relations planning?
2. Social public relations.
3. Communication and public relations.
4. Publicity and public relations.
5. consult public relations.
Extended data
Public relations planning, that is, "public relations planning", is a process in which public relations personnel analyze the existing conditions and plan and design the best action plan of public relations strategy, special events and specific public relations activities according to the current situation and target requirements of organizational image. The goal of public relations planning refers to the organization's planning and implementation of public relations in order to achieve an ideal image state and standard.
The senior consultant of Beijing Jingdian Huizhi Public Relations Company, a well-known public relations company, believes that the core of public relations planning is to solve the following three problems: first, how to seek the content of communication and the way that the public can easily accept; Second, how to improve communication efficiency; The third is how to improve the public relations work system.
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