From the consumption pattern to see the old and new business model on the change of consumers

Nowadays, as more and more new commercial bodies spring up, not only for our weekend time to add a delicious and fun place to go, but also affectionately known as the "third city space." As the name suggests, it is the third space between the home and the unit where leisure and entertainment are integrated.

Whether it is from the 90's spawned "Wuyi Department Store", "Taiyuan Liberation Building", or concentrated in the southern shopping district of the "North American shopping center", "Wangfujing Department Store", "Tianmei Shopping Center", and, by coincidence, in the past two years, the rise of the "Sixth Hall of China World Trade Center", "Huayu Baihua Valley ", "Huayu Baihua Valley", "China Resources Vientiane City", with the ever-changing changes in the traditional commercial and new commercial body in the new consumer structure is constantly upgrading and adjusting the new era, their fate will go, is the transformation and upgrading or to maintain the original color? Whether it is the object-oriented "mono-consumer structure" or customer-oriented "binary consumer structure" of the competition model, the two seem to be somewhat antagonistic business structure, with their different consumer structure affects our lives.

The traditional business through the "thousands of grinding ten thousand strikes is still strong, let the east and west, north and south wind"

Speaking of the "Wuyi Department Store", "liberation building in Taiyuan" with the landmark significance of the building, the old taiwanese. They carry the memories of a generation.

I remember when I was a child, my mother used to take me to the Liberation Building and Wuyi Building to buy clothes for the elders, from small needles and threads, silk and cloth, to household appliances, to name a few. This has become the old Taiyuan people often pile up to go to the place.

If in the past, due to the monotonous structure of people's lives, the supply and demand of goods is not yet rich, people's consumption level is limited, then in the dazzling array of goods rich in structure today, whether it's online purchase, or offline service, have greatly changed our way of life.

In the "experiential consumer economy" today, the traditional way of consumption seems to be a bit out of fashion, with the May Day Building and Liberation Building as the leader of the traditional department stores whether it really come to the situation of "no way out of the mountain", no survival! The first time I've seen this, I've seen it in the past.

It is too early to conclude, if you go to these two places, you will be surprised to find that, whether it is a weekday or a day off, here is always a steady stream of people, the market, not to mention catching up with the holidays, must be overcrowded, shoulder to shoulder.

No catering, entertainment and leisure as one of the experience of interaction, there is no bright display, not to mention the current shopping malls are quite focused on the beauty of the arrangement, only the simple and crude display of goods, neither prominent nor conspicuous. From the beginning to the end, each is a style, each of the waitresses are wearing the same uniform, most of the time they will not take the initiative to solicit customers, especially on holidays, busy to no time to drink water.

What's more interesting is the way it's consumed, which is as old-fashioned as its merchandise mix -- invoiced checkout, especially when it's crowded, and the checkout waitresses are a little out of their depth.

And its promotional model is even more old-fashioned, the radio came "to the store shopping full of 800 to send a stainless steel pot, full of 1500 to send branded small appliances ......".

Through the years, through the years, the time old man rushed away, but still does not prevent the people of Longcheng love it, New Year's festivals frequent patronage, because in front of the affordable price, it is unbeatable, the brunt.

The new commercial body into the "tide of the two sides of the broad, the wind is a sail hanging" in the future

In recent years, the Changfeng Business District based on the landing of the new business district system, this new area has become a new paradise for people to shop in the "Sixth Hall of the National Trade Center

In recent years, the Changfeng business district has become a new shopping paradise, and the new commercial complexes, mainly the "Sixth Hall of China World Trade Center" and "China Resources Vientiane City", have attracted widespread attention and are actively involved in the experience.

Here, the "Huayu Baihua Valley" is also included in this system, because they are subordinate to the southern business circle of the integrated commercial body. 2016 November or so, after years of preparation of Taiyuan's local enterprises Huayu Baihua Valley finally unveiled the mystery "veil ", the grand opening. Remember the powerful ribbon-cutting ceremony and the deafening salute seemed to announce the birth of this new integrated commercial body is different.

The streamlined appearance, cool lighting, the premier underwater world (indoor version), the fun of the real ice rink, as well as the reality of the version of the "QQ Farm", are refreshing Taiyuan people, but also really attracted a lot of eyeballs. With the "freshness" faded, Hundred Flowers Valley is also facing the arrival of the "flower", gradually towards the "flat period".

"Flowers do not have a hundred days red" after the freshness period, the test is a shopping mall's real core competitiveness, can not keep customers and lock customers to become a symbol of the mall's competitiveness. Under the appearance of the gorgeous packaging, but the lack of solid quality of the "inside".

In the shopping mall for investment, did not get the positioning, is the brand dominant advantage or price dominant advantage, is to take the structure of the new integrated commercial body, or hypermarket-style price advantage. To get around, a new commercial body structure with the appearance of the shell, but has a "hypermarket" general inside, walking a new way, wearing old pants.

I think this is the Huayu Hundred Flowers Valley opening time is not long, but when the scene is not good, the root of the struggle.

Then we come back to the "China Resources Vientiane City", which was ready to go in September 2018. Backed by the central enterprise "China Resources" strong financial support, compared to Huayu Baihua Valley positioning mistakes, I think China Resources investment has its own distinctive and precise characteristics - brand fashion, diversified interaction, rich experience.

In the brand structure, China Resources investment decision-making level is more accurate, well-known brand structure, fast-fashion market direction, focus on social experience of the sales point of sale to attract people to patronize the "magic weapon". Whether it is catering or entertainment, CRC has taken the high-end route. If you've been to Vientiane City, you must have lingered on its dining environment, each decorated in a unique style, various colors of light to create a different atmosphere, so that you are in it, it seems to be on a tour, and eating is secondary. Of course, although I was able to take in all the dining, but no matter what kind of cuisine, I believe it will satisfy your arrogant stomach. Good dining environment, relatively reasonable price point, attracted a large number of consumers who came to dine.

Today, the focus of the business with the transformation of the consumer structure and the adjustment, intelligent appliances, parent-child interaction, brand bookstore, home life, etc. has become the focus of the business investment, and the previous heavy catering and heavy clothing a single consumer structure is different from the rise of these boards pull consumption, but also attracted the flow of customers.

In my opinion, although China Resources Vientiane City is a high-end route, but also pro-people. Dazzling snacks filled with piles of people, toy stores in the big children also play with fun, real ice skating rink adults and children wandering happily, to bring joy to the people at the same time but also for the gathering of customers to attract traffic, increased sales.

And the opening of the earlier "China World Trade Center Sixth Hall" adjacent to the "China Resources Vientiane City", the two choose to live next door to each other, a higher level. Relative to the "China Resources Vientiane City" on the high, "China World Trade Center" whether from the style of construction or consumer prices, are relatively pro-people, in the "China Resources Vientiane City" before the landing, it almost It can be said to lead the development of Changfeng business district, is the regional economic development of the "aorta", and later on the "China Resources Vientiane" has become the pull of the consumer structure "new engine".

The good shopping environment, social interaction experience, convenient payment methods, one-stop entertainment and leisure, has become more and more young people's favorite place, which is not only a place for shopping and leisure, but also a good place to relax. The new commercial system led by "Sixth Hall of China World Trade Center" and "China Resources Vientiane City", which are called the "two golden flowers" of the West Bridge Corridor, has also entered the market. "The tide is flat on both sides of the broad, the wind is a sail hanging" of the new consumer era.

Consumers and merchants to establish a "body without colorful phoenix wings, the heart has a spiritual rhinoceros, a little bit of communication" situation

In the new consumer structure constantly adjusting and upgrading of today, with the improvement of people's standard of living, the pursuit of quality of life is more and more prevalent, with the millennials have become the main body of consumption, the eyes of the merchants are also With the change of the social body and reform or transformation.

Whoever caters to young people's consumption patterns, preferences, and concepts will gain business opportunities, win customer traffic, and become a bargaining chip for major new commercial complexes. With the rise of the new integrated commercial body, we see is not a hundred flowers blossomed a hundred competing, but a few happy a few sad. I hope that the capital business in the intervention of the market, or to be able to assess the situation, accurate pulse, research market, really know the real needs of consumers, and consumers to establish a long and effective "emotional connection".

Whether it is the traditional shopping malls, or the popular new integrated commercial body, in the final analysis, but also need to practice good internal skills, close to the needs of consumers, internalization of the product, externalization of the service, is the king's way.