What is new media and traditional culture?

In the era of new media, the dissemination of traditional culture faces new opportunities and challenges. How to better integrate the advantages of the two and realize the prosperity of multimedia and traditional culture is the expectation of both the academia and the industry. The public number "Land Poetry" founded by Prof. Lu Di, a famous scholar of Peking University, is an exploration of new media communication content by Prof. Lu Di as a scholar, and also a useful attempt to find interaction between new media and traditional culture.

Keywords: new media; traditional culture; "Land Poetry"; media integration; interactive relationship

Tang poetry and Song lyrics, as the essence of traditional Chinese culture, have nourished the spiritual space of countless intellectuals throughout the ages. Sages of all generations have poetically inhabited the world of aesthetics and enjoyed the freedom of their souls in the nourishment of poetry. Although this is an ideal state of life, there is no lack of persistent pursuers, both in the academic world and in the industry. Especially in the network era, more and more fast-food texts are coming in, more and more media people start to promote technology, more and more frontiers and hotspots are focusing on the new media's garnet, while traditional culture seems to be drifting away from this era. But even so, no one can erase the glory of traditional culture that once competed with the sun and the moon. Therefore, in the real situation of continuous commercialization of media, how to let traditional culture blossom in the trend of new media domination, how to let new media in the traditional culture of the cultures of eternal youth, this is the academia and the industry should **** the same important topic of thought. In other words, how to realize the new media and traditional culture **** win and interaction, which is every scholar and media people are obliged to responsibility.