How to join the clothing brand store

The first step: raise start-up capital

Opening a store naturally requires start-up capital, for the first time entrepreneurs start-up capital must be measured, due to the lack of relevant experience and lack of understanding of the market, so you can't blindly invest too much and take huge risks, for joining the brand clothing store, start-up capital roughly in the 5-30 million, and if you want to join the high-end clothing brands, you need 30-50 million. Need 30-50 million, here I suggest that the majority of entrepreneurs in the first time to join the brand to small and medium-sized brands as the main direction, compared to the risk is small, after all, entrepreneurship is a long road, anxious to eat hot tofu.

Second step: select the brand

Many first-time entrepreneurs will be in the store is the first to choose a good store address or first pick the brand, the brand's style and store address as the store can be profitable the most critical highlights, is always very tangled. However, I suggest that entrepreneurship should first pick a good brand, because different styles of different grades of the brand of the store address requirements are not the same, if once you pick a good address, for the brand style of the choice of a certain limitation, may lead to the final selection of the brand is not your favorite style. And after selecting a good brand and then go targeted to find the store address, examine the market environment around the store, the store address of the traffic, nearby stores, foot traffic to conduct a specific study, I believe that the store's future performance will also be better.

Selecting a brand is a complex job, China clothing brands, in the selection of brands need to first roughly determine whether you want to do women's clothing, men's clothing, children's clothing, lingerie, or what kind of store, and then you can go to some of China's Liren similar to the clothing to join the site to select, you can take lessons from some of the experienced clothing brand distributors, to see what kind of style to join the brand is better. Finally, according to their own start-up capital to pick the appropriate brand, roughly note down their favorite brands.

The third step: a comprehensive comparison to determine the brand

After picking out a number of clothing brands, you can look for clothing to join a website such as China Lillian network of professional after-sales team, ask for pick-up discounts, joining fees, the first laying down fees and other costs for comparison, you can also contact the brand headquarters directly to consult, based on the resulting data for a comprehensive comparison, once again, exclude a part of the clothing brand to determine One or two items can go to the province or city you want to open a store to investigate, visit the existing local franchise, to see the business situation and store decoration style is satisfactory. Then you can go to the company's headquarters to visit, to see the comprehensive strength of the enterprise as well as the scale of production, at the same time do not forget to check the company's headquarters of the staff style, there is a good team to have a better brand. In the signing to join the brand, be sure to carefully check the signing contract to improve vigilance to prevent being deceived.

The fourth step: lease, decorate the store

After looking for a good brand, the brand corporate headquarters are usually accompanied by marketing personnel to look for a store address, the development of store decoration program. For example, the famous domestic women's clothing brand three three star women's clothing, will be from the business circle analysis, site selection, business planning, opening assistance, business guidance, on-site training to the logistics system support, etc., to send a professional supervisory department and the customer service department of the whole tracking service for the dealers to carry out a comprehensive analysis, to help dealers to successfully open.

The fifth step: staff training

Branded clothing stores are not more than independent bulk stores, branded clothing stores need to have excellent clothing shopper or sales staff, they need to go through a professional system of training, sales, display and other aspects to be all-inclusive. However, most branded clothing companies will have the benefit of training sales clerks, they will organize professional training courses to help the successful opening of the clothing store.

After the above five steps, you can successfully join the clothing store, clothing store good and bad with the selection of the brand has a direct relationship that can not be ignored, so the selection of the brand must be careful, more comparisons and more investigation of the risk in order to be smaller.