Traditional credit cards have launched a "counterattack" against flowers and white stripes.

The pilot project of Minsheng Credit Card "Minsheng Easy Staging" is tearing the first hole of traditional credit card "remote face-to-face signing".

This has hit the pain point of China's credit card industry for 35 years. This is a long-simmering counterattack of traditional credit cards on Internet credit payment, and it is also an epoch-making exploration of China's credit card industry and supervision.

Once the problem of "three relatives" in offline channels of credit cards is solved, remote face-to-face signing will bring another revolution in China's retail finance industry.

But in 2020, traditional credit cards were in trouble. There has been a backlog of bad debts in the credit card industry for many years, and then there has been an epidemic and economic recession to stimulate the increasing number of bad credit cards. Tigers with Internet credit payment in the middle, such as flowers and white stripes, quickly share credit card cakes through the Internet.

In the first quarter of this year, loans in the credit card market decreased by nearly 330 billion yuan, but the overdue rate reached a new height of phased increase.

Banks quickly tightened their post-lending strategies in an attempt to preserve the country; On the other hand, he secretly explored the way of innovation, laid out the credit card business of the internet track, and was ready to attack the internet finance at any time.

In no way back, there will be a battle between traditional credit cards and Internet credit payment under heavy pressure.

Internet credit payment raid

Around 20 15 years ago, when banks should continue to enjoy "lying and earning", I didn't expect that the market that traditional credit cards took 30 years to cultivate was cut off by white bars and flowers.

Jing Xiandong, chairman of Ant Financial Services, revealed that in 20 19, Ant Financial Services issued loans of10.7 trillion yuan, a year-on-year increase of 72%. In just a few years, internet credit payers have grown from small saplings to towering trees, and traditional banks have to face challenges directly.

In the first half of the epidemic, domestic credit cards were basically unable to complete the offline "three relatives" principle to carry out business, and the number of cards issued dropped sharply.

Fang, the president of CITIC Bank, said at the 20 19 performance conference that during this year 1-2, the credit card issuance of CITIC Bank decreased by 47% year-on-year, and the overall situation of the credit card industry was similar.

In the past six months, Internet credit payments such as flower beds and white bars have not been idle. On the contrary, when people's offline travel is blocked and online consumption becomes the mainstream, Internet credit payment players have been vigorously promoted. Meituan Finance and Tencent Finance also seized the passive opportunity of credit cards and launched their own credit payment products.

With the advent of internet credit payment, bank credit cards were forced to start a counterattack.

Virtual credit card power returns to the market

Aside from the epidemic factors, in the era of stock management in which the flow dividend is burned out, credit cards and consumer finance themselves are in the same predicament, and a dispute over consumption scenarios is inevitable.

And payment is undoubtedly the most important tool to compete for retail financial users.

Compared with Bai Hua and other products, traditional credit cards do not have many advantages in convenience, scale and marketing. Almost all credit card holders in China have become a member of Ant Financial's 65.438+0.2 billion "Ant Man", and many banks have chosen to "surrender" Bai Hua and become employers with only a slice of the pie.

But more banks chose to fight. In order to level the gap of credit payment, there have been many innovations in the traditional credit card business recently.

Last year, Minsheng Bank took the lead in piloting the innovative credit card project "Minsheng Easy Staging", changing the traditional "three-parent" way of credit cards, and even tried to propose a remote face-to-face signing during this year's epidemic. A number of other banks are also actively submitting plans to strive for innovative credit card business pilots.

At the same time, many banks have returned to the market with virtual credit cards, trying to regain a place from internet finance.

Everbright Bank recently cooperated with Meilai, a medical and beauty institution, with a credit card business similar to "People's Livelihood Easy Staging". According to the official customer service introduction of China Everbright Bank, when a customer applies for credit card consumption, the cardholder of China Everbright Credit Card will handle it on the spot, and the virtual credit card limit can be activated and consumed on the spot within 20 minutes at the earliest. At the same time, the physical card can be activated by mail or online.

It did not break through the three-parent policy, but eliminated the waiting time of traditional credit card application, business card printing and card issuance, and also completed a consumer loan binding user on the spot-using the advantages of virtual credit cards to fight against Internet credit payment and other consumer financial products such as flowers and white bars on the level of equal business advantages.

Of course, if the remote face-to-face signing of credit cards can be widely realized in the future, the competitive position of credit cards will be more "equal" or even stronger.

20 14 Virtual Credit Card suspended due to security problems. With the change of market demand and the improvement of financial technology, virtual credit cards return to the market, which happens to be the transition of traditional credit cards in the process of remote face-to-face signing, internet-based innovation and exploration, and also bears the mutual penetration and influence of traditional credit cards and internet finance.

Recently, a large number of virtual credit cards have revived in the market. Everbright Bank, Industrial and Commercial Bank of China, China Construction Bank, Ping An Bank, Shanghai Bank, Bohai Bank, etc. Are engaged in related business.

At the end of last year, OPPO and Shanghai Pudong Development Bank Credit Card officially released the OPPO card of Shanghai Pudong Development Bank. In April this year, Yu Chengdong, CEO of Huawei's consumer business, launched Huawei Card, the exclusive digital credit card for Huawei mobile phone users.

Many banks also cooperate with Internet companies and money-using institutions to provide the second kind of consumer loans, and launch virtual credit card products, such as Lexin's Leka, Zhaolian China UnionPay Express, Easy Money Flash Payment for immediate cash consumption and China Post's mail consumption China UnionPay Express.

Although the attitude of regulators towards credit card innovation has not been completely liberalized, the revival and prosperity of virtual credit cards still means that the innovation of traditional credit cards is the general trend.

The choice between advance and retreat

Bad problems are the biggest pressure on the credit card industry this year. The central bank announced that in the first quarter of this year, the total outstanding credit of national credit cards overdue for half a year was 91875 million yuan, accounting for 1.27% of the credit balance of credit cards, up 0.29 percentage points from the previous month.

It is generally believed in the industry that credit cards are still in the stage of risk explosion, and the real peak of bad explosion has not yet arrived. Regulators seem to have anticipated this. On June 29th, the Consumer Protection Bureau of China Banking and Insurance Regulatory Commission, China issued a special risk warning to remind consumers to use credit cards rationally and overdraw moderately.

At this stage, the necessity of bank credit card risk prevention is self-evident.

The post-lending staff of a credit card center of a joint-stock bank revealed that the bank has increased the assessment weight of credit card risks in each center to twice that before the epidemic, which shows its importance.

At the same time, many bank credit card centers have lowered the threshold for overdue customers to negotiate repayment. "As long as customers really want to repay, in fact, the bank's negotiation policy is very open now. Almost all banks can apply for installment repayment. Even some credit card centers that used to be difficult to negotiate installments can now do principal installments. " The above-mentioned person said.

Credit card practitioners generally hold two different attitudes towards risk prevention and new business attack. One thinks that this year is an opportunity for innovation and sustainable market development, and one is worried that the past profits of credit card centers cannot stand the test of this risk cycle, and even begins to reflect on the transformation strategy of retail finance in the past.

Of course, continuous staking itself also has the effect of diluting risk indicators in the short term. In the choice of advance and retreat, grasping both ends is a common choice for bank credit cards at present.

Although credit cards face a stronger impact of "flowers" and "white stripes" every day, before retail finance prospered with consumer finance, credit cards and personal consumption loans of traditional banks were at the end of the "contempt chain" of the whole industry.

Until recent years, the credit card business of a number of joint-stock banks, such as China Merchants, CITIC, Minsheng, Shanghai Pudong Development Bank and Guangfa Bank, has developed rapidly and made great profits, and even the status of banks as credit card centers has been improved. This is partly due to the fierce competition between traditional credit cards and Internet credit payment.

Undeniably, under the influence of financial technology, traditional banks are deeply integrating with Internet finance in credit cards, personal deposits and wealth management, which will promote the prosperity of the retail financial industry.

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