Why is partner culture a youth subculture?

Partner culture refers to a cultural phenomenon in which young people express themselves, show their individuality and establish social relations through imitation, innovation and sharing. Its popularity is related to the following aspects:

Popularization of social media: With the popularity of social media, young people can show their talents and personalities anytime and anywhere through short videos, live broadcasts and other platforms, attracting more people's attention and recognition, thus promoting the development of partner culture.

The increase of young people's individualized demand: With the development of economy and the improvement of education level, the individualized demand of young people is increasing. They want to express themselves and show their personality in their own way, and partner culture is one way to meet this demand.

The rise of e-commerce platforms such as Pinduoduo: The rise of e-commerce platforms such as Pinduoduo has also provided a certain catalytic effect for the prevalence of partner culture. Young people can show their fashion taste and shopping tips by establishing culture, so as to attract more fans and attention.

Return of traditional culture: Under the background of globalization, young people pay more and more attention to their cultural identity and the return of traditional culture. Some elements of partner culture, such as traditional costumes and cultural symbols, just meet this demand.

Therefore, the popularity of social media, the increase of personalized demand, the rise of e-commerce platforms and the return of traditional culture have all promoted the prevalence of partner culture among young people.