How do female white-collar workers change the traditional business model when they return to their hometowns to start businesses?

Since 2000, Xiaoyu's parents have been running a farm in Huairou, their hometown. The building is modeled after its own courtyard, and most of the meals are based on its own vegetables and fruits. But in recent years, the management of the farm is getting worse and worse.

Xiaoyu believes that this is because the business model of "the wine is not afraid of the deep alley" before parents is outdated and can't keep up with the development pace of the Internet era. "The main performance is that parents don't know much about publicity. They strive to improve the service level of the farm and think that doing so will naturally increase the number of tourists. "

To this end, the first thing Xiaoyu did when she returned to her hometown was to promote the farm. She publishes news through some online platforms. In addition, Xiaoyu began to try to cooperate with some WeChat merchants and online sales platforms to sell agricultural and sideline products in his hometown. Different from the various photos of life that other girls often post, Xiaoyu's exposure in the circle of friends is the introduction of honey, walnuts and chestnuts in Huairou's hometown.

In the tourist season, Xiaoyu will take on the duties of a tour guide, taking tourists to nearby attractions such as the Great Wall and explaining the "past lives" of various attractions. "The more tourists know about us, the deeper their impression will be, and they will have something to say when recommending to friends around them."

Xiaoyu tried to dig out the deeper characteristics of his hometown and show it to people. Resignation does not mean that the previous seven years of work experience is useless. For Xiaoyu, the management experience at work and all aspects of contact in the city are affecting her. She thinks these can play a very good role in the process of running a farm.