New trend of home appliance industry development

Home appliance industry is a traditional industry in China. At the recent press conference, many people in the industry made some comparative analysis on the new trend of the development of China's home appliance industry. The report pointed out that the market should continue to promote the concept of healthy home appliances. At present, the kitchen appliance market in China is growing rapidly, and the rural market has great development potential. Intelligent and multi-channel are the five major trends in the development of home appliances in the future.

Five Trends in the Development of Household Electrical Appliances in China

According to the analysis of professional statistical reports, the development of China household appliances market will face five major trends.

The first major trend is that the concentration of the market will continue to increase. The penetration rate of household appliances in China tends to be saturated gradually. Increasing demand potential is the most important goal. In this context, the technical and financial advantages of large household appliance enterprises are very obvious. Many new home appliance standards have been introduced in China, and the promotion of standards and market regulation are more conducive to the development of big brands of home appliances. The cost of home appliance enterprises in our country has increased a lot, and the bargaining power of enterprises for raw materials is insufficient, so the home appliance market has become more chaotic.

The second major trend is the gradual deepening of the concept of home appliance health. With the continuous improvement of living standards, people pay more attention to health and environmental sanitation, which is also reflected in the home appliance industry. Many consumers are willing to pay for health functions when buying home appliances.

The third major trend is that the kitchen appliance market maintains rapid growth. People's family values and quality requirements are constantly improving, and the demand for kitchen appliances is also growing rapidly. The emergence of new technologies and products is a major trend in the future. The overall scale of household appliances has been further expanded. The demand for kitchen appliances and household appliances is higher than that of traditional household appliances.

The fourth trend is that the rural market still has great development potential. At present, China's urban e-commerce market has become increasingly saturated, and the growth space has a certain limit. However, rural e-commerce still has great potential. At present, the Internet wave has spread all over the country. Internet e-commerce began to develop in rural areas. The huge population and strong market potential in rural areas are important conditions for rural development. According to the report, we can see that the gap between urban and rural household appliances market in China is still very obvious. With the policy support at the national level, the household appliance industry will pay more attention to the consumption potential of rural areas. In the whole environment, physical channels and e-commerce channels will develop in two directions. High-quality goods at the same price have brought more convenience to many rural consumers.

The fifth trend is that smart home appliances are becoming the latest hot spot. The report pointed out that China's home appliance manufacturing enterprises will develop in the direction of intelligent manufacturing. The sales side will also show the development characteristics of multi-channel and integration. In terms of sales, the competition between domestic e-commerce and physical outlets is still fierce. The new mode of combining online and offline is the latest idea for the transformation of many home appliance enterprises.