What are the general marketing channels?

1, vertical channel: the traditional channel system is that channel members exist independently of each other and pursue their own interests. The vertical channel system is developed on the basis of traditional channels, and all members of the channel unite with ownership, franchise or other forces to achieve the purpose of saving costs and improving efficiency.

2. Horizontal channel: Horizontal channel refers to two or more channel members at the same level. * * * In order to explore new market opportunities, they cooperate closely in terms of capital, production capacity or marketing resources to achieve sales effects that cannot be achieved when operating in China.

3. Multi-channel: When a manufacturer contacts the same market segment through two or more distribution channel systems, a multi-channel system is formed. Multi-channel obtains sales revenue from each channel, but because different channels face the same market, there will be conflicts of interest between channels.

4. Network marketing channel: Network marketing channel is a channel form of marketing through the Internet, which is the most convenient shopping method at present and can also bring product information to customers. Customers can order goods online at any time. Network marketing and understanding the market scale have produced positive significance.