Xia Zhisheng's life.

Xia Zhisheng, who wrote the legend of Meida Group three times.

The author has visited Zhejiang Meida Group in Haining, a world tide-watching resort, many times. Walking in Meida Industrial Park, which is covered with trees, pavilions and flowers, the unique fresh breath of Jiangnan comes to my face. Looking at the factories that have witnessed the development of Meida Group in the past 30 years, I feel indescribable pleasure and moved. As the largest environmental protection manufacturer in Haining, Zhejiang Province, Meida Group, under the leadership of Chairman Xia Zhisheng, has undergone many successful transformations and has now developed into a group company and a national medium-sized enterprise. The holding enterprises of the company include Zhejiang Meida Solar Energy Industry Co., Ltd., Zhejiang Meida Industrial Co., Ltd., Zhejiang Meida Energy Saving Appliance Sales Co., Ltd., Jiangsu Meida Electric Appliance Co., Ltd., Haining Meida Trading Co., Ltd., Haining Yao Ming Plate Making Co., Ltd., Ningbo Guoguang Industry and Trade Co., Ltd., Ningbo Tiansheng Industrial Co., Ltd., Haining Yao Ming Hotel, etc.

Facing the brilliant achievements of the Group today, it is hard to imagine that the initial venture capital of Chairman Xia Zhisheng is only 5 400 yuan. 1In August, 979, Chairman Xia started another journey in his life-going into the sea to do business, from the initial electroplating factory, heat treatment factory, plate-making factory, photoelectric industrial company, electronic instrument factory, electrical general factory and hotel, to the later Guoguang Company, Tiansheng Company, trading company, Meida Solar Energy Industry Co., Ltd. and Xuzhou Hi-Tech Glass Co., Ltd., and now the newly added Meida Industrial Co., Ltd. It is not difficult to see that the company's three development stages are quite legendary, which have experienced pollution stage, pollution-free stage and ecological environmental protection stage. All these have witnessed Chairman Xia Zhisheng's efforts and wisdom in cultivating enterprises. The company has developed from a small township enterprise to a group company with assets of over 100 million yuan. Mr. Xia himself has won many awards such as "Excellent Entrepreneur", "Star Entrepreneur" and "Model Worker" in provinces and cities, and concurrently serves as the Standing Committee and Deputy Director of china association of rural energy industry Solar Thermal Utilization Professional Committee, the Vice Chairman of China Solar Industry Alliance and the Deputy Director of Haining Municipal People's Congress Standing Committee. The accumulation of 30 years of wind and rain has created amazing miracles and wealth for the society, and also cast the wisdom and foresight of entrepreneurs.

As a college student in the early 1960s, Chairman Xia Zhisheng experienced a special period of nearly 20 years in China (during the Cultural Revolution). When the author asked him what he thought of this experience, Chairman Xia Zhisheng did not complain about the sky like most people, but calmly said that Gorky, a famous writer in the former Soviet Union, said that suffering is the best teacher. Going through so many twists and turns is a good experience for your character and mood. Looking at the world with a normal heart is more about responsibility and reward. He said with a smile, many people say that successful models can be copied, but many experiences cannot be copied. This is also the reason why many solar energy manufacturers are impetuous. It is obviously irresponsible for them to make a quick profit and leave. However, with the improvement of people's consumption consciousness, consumers are becoming more and more rational, which requires us entrepreneurs to have a good mood and endurance. After all, "it's not bitter cold, plum blossoms come naturally." Chairman Xia said with a smile. He laughed off this hardship, which showed his open-minded and cheerful mind. It is not difficult to see that this experience has cast his indomitable spirit, which is also the pillar of the entrepreneurial spirit of Meida Group and the foundation of the profound corporate culture of Meida.

Dare to give up a profitable industry

The spring thunder of reform and opening up has awakened the land of China. 1In August, 1979, Chairman Xia, who went through hardships and baptism, started the difficult course of starting a business in the sea with more than 5,000 yuan of funds. After weighing factors such as capital, materials, geographical environment and market development trend, Xia Zhisheng decided to engage in the popular electroplating industry with less investment and quick results. Because the company's products meet the needs of market development, the scale and business scope have been rapidly expanded, and electroplating plants, heat treatment plants and plate-making plants have been formed. Chairman Xia Zhisheng soon discovered the problem: there is pollution in electroplating in production engineering, which may be harmful to human body. So we began to organize the relevant personnel of the company to carry out rectification and discharge the wastewater, waste gas and waste residue that may be produced in the production process after treatment. Employees are required to strictly implement the operating rules and take corresponding protective measures for their health. Xia Zhisheng, who pays back and serves the society, seeks new development goals while doing a good job in rectification. In the middle and late 1980s, when the annual benefits of electroplating and plate-making industries doubled, Xia Zhisheng, the chairman of the board, set his eyes on the tape recorder, audio industry and electronic products, and resolutely decided to shut down the electroplating factory which made considerable profits but polluted the environment. When asked about his initial idea, he said that with the increase of the company's original accumulation, the improvement of the understanding of pollution problems, and the improvement of the government's requirements for environmental protection, resource utilization and advanced level of industrialization, the company has moved towards the road of pollution-free industry. This is more in line with the needs of their own and the company's development, but also a return to society. Although the profit of electroplating factory is relatively high, it is at the expense of the environment after all. Therefore, transformation and development is an inevitable trend.

Adhere to the environmental protection industry and not relax.

When Midea Electric was invincible in the electronic industry, Xia Zhisheng, the chairman of the board of directors, predicted with keen market insight and foresight that with the development of high-energy and high-pollution industries, conventional fossil energy would soon be exhausted, and the environmental protection and energy-saving industry must be the inevitable trend of future development. 1996 registered Meida Solar Energy Industry Co., Ltd. to start a new journey of renewable energy. Under the leadership of Chairman Xia Zhisheng, Meida Solar Company has developed rapidly. At present, Meida Solar Energy Industry Co., Ltd., as the first batch of specialized provincial-level high-tech enterprises dedicated to the research, production and operation of solar thermal utilization products in China, has an international advanced automatic painting production line, and its production and sales volume ranks among the top in the same industry in China. The products have been listed in Spark Project of Ministry of Science and Technology, Promotion and Transformation of Scientific and Technological Achievements of Ministry of Construction, well-known brands in china association of rural energy industry, enterprises selected by the government's green procurement list, products selected by the National Comfortable Housing Demonstration Project, and famous brand products in Zhejiang Province. Our products are sold well in more than 30 provinces, municipalities and autonomous regions, and exported to Germany, Italy, South Africa, Southeast Asia and Taiwan Province Province, and participated in the Zimbabwean solar energy heating project aided by the China government. The company has passed the ISO900 1, ISO 1400 1 quality and environmental management system certification, CCC and CE certification, and passed the double certification of CGC Golden Sun national solar water heater products and the most authoritative green symbol in China-China environmental symbol. In March 2007, it became the second enterprise in the industry to obtain a well-known trademark in China. As one of the leading geese in the industry, Meida Solar has undoubtedly made indelible contributions in promoting the rapid development of solar energy in Jiangnan area and even the whole country.

Xia Zhisheng, who has been tempered by shopping malls for a long time, believes that in addition to the national environment, the innovation ability of enterprises also plays an important role in the rapid development of enterprises. The future will be the competition of intellectual property rights, and innovation is imperative. While developing solar water heaters, Chairman Xia Zhisheng also developed energy-saving and environmental protection stoves. As a knowledge-based, pioneering and pragmatic enterprise leader, he led the R&D team to develop an energy-saving and environmentally-friendly stove after years of R&D experiments. He proudly told us that Meida environmental protection stove has more than 20 patented technologies and a number of invention patents, and adopted a unique integrated design. It is no exaggeration to say that energy-saving and environmental protection stoves are relatively leading products in the world. This product uses the principle of micro-aerodynamics and the working mode of deep well side suction and downward discharge, which breaks the working mode of the traditional oil absorber, makes the air flow form a fluid on the plane along the pot, isolates the pollution source from the living environment in both directions, and solves the problems of operation collision, noise interference, machine falling and personal injury, oil leakage and dripping. The oil fume absorption rate can reach 99.6%, completely eliminating kitchen fume. It is a new generation of high-tech products integrating energy conservation and environmental protection. For China ". Because of the birth of environmental protection stoves in Meida, the relevant departments specially revised the standards for kitchen architectural design. According to the author's investigation, Midea's environmental stoves are out of stock in many places now, which has helped many dealers realize their dream of getting rich. In this regard, Xia Zhisheng said that this is only the beginning of the US delegation. The group wants to help more people realize their dreams, and at the same time, it is also repaying the society. We will work hard for the unremitting pursuit of "clear water, blue sky and green land" of Meida Group.

A number of government leaders said that Chairman Xia Zhisheng admired him very much after visiting the Perfect Group. He has profound knowledge and keen insight into the market at the same time. He boldly does what he sees, perseveres and won't stop until he reaches his goal. A provincial leader once said: "Meida Group has developed energy-saving and environmental protection industries for Haining and made great contributions to Zhejiang Province and even the whole society. President Xia's thinking is decades faster than that of our government leaders! "

Chairman Xia Zhisheng, with his wisdom, keen insight, extraordinary courage and boldness, firm sense of direction and high sense of social responsibility, is leading Meida Group to the first-class large-scale enterprise groups in China, and making positive contributions to energy conservation, emission reduction, ecological protection and the creation of green homes on the basis of actively promoting the development and utilization of new energy in China. We have reason to believe that Meida Group will become a bright pearl of environmental protection and energy conservation in China!

Under the leadership of Chairman Xia Zhisheng, Meida Group has continuously explored and developed the "environmental protection economy" industry, fully implemented the strategic objectives of "one million family kitchen revolution" and "one million roof sunshine project", advanced to domestic first-class large enterprise groups, promoted the development and utilization of new energy in China, and made contributions to energy conservation, emission reduction, ecological protection and the creation of green homes!