Where is Guirendao produced

Guirendao is a brand produced in Shandong Yimeng Old Area, which has won the Sensory Quality Award of the National Judging Committee of Baijiu in 2012. In addition to Guirendao, the Baijiu series of the Old Area of Yimeng includes: Yimeng Laoqu, Yimeng Laoxiang series, and Guquanchun series.

Shandong Yimeng Old District Group is located in Linshu County Economic Development Zone, Shandong Province, the company was founded in 1958, is a modern enterprise with more than 60 years of development history. After years of development, the group has now formed a modernized enterprise group mainly focusing on the production and sales of liquor, and integrating chemical industry, real estate development, agricultural science and technology, mineral water, financial services and other industries. It is one of the top 100 enterprises in Linyi City, with an annual profit and tax of nearly 200 million yuan, and is a pillar enterprise of local finance.

Introduction

The enterprise now has "Guirendao", "Yimeng Laoqu", "Yimeng Laoxiang", "Guquanchun", "Guquanchun", and "Yimeng Lianxiang". "Guquanchun" four brand series of more than ninety varieties of high-, medium- and low-grade liquor, selling well in more than 20 provinces and cities. Among them, the medium and high-grade brand "Guirendao" has become the backbone of the company's product line by virtue of its profound cultural heritage and stable product quality. The vintage wine series of Guirendao has been known as "Linyi business card" through the operation of market refinement and the creation of double product strategy of "quality" and "brand".

In terms of brand culture construction, the company has carried out systematic excavation and integration focusing on the brand of "Guirendao". The regional culture and regional liquor culture have been y excavated and systematically presented. Relying on the Dongyi culture and Yimeng red culture, the history and culture of liquor in the region have been thoroughly sorted out. The company's leading brand Guirendao carries China's "Guiren culture" has been familiar to the majority of consumers, and its conveyed "life *** glory" brand concept has also been y understood and recognized by consumers.