The difference between modern promotion and traditional promotion

Traditional sales promotion is a "push" marketing method, which persuades customers to change their original consumption concept actively through salespeople, so that customers can passively accept products, thus promoting product sales. At this point, the salesperson represents the enterprise and stands in the position of the seller's interests. The guiding ideology of this sales-centered marketing concept focuses on how to sell products, without considering whether the products are of use value to consumers; This is the essence and limitations of traditional ideas.

Modern marketing concept refers to the marketing concept centered on meeting the interests and needs of consumers. Through rigorous market research and comprehensive information, we can judge the potential market demand in a forward-looking way, effectively improve or improve the production (life) mode driven by new products and services, take the lead in introducing the new consumption concept that will be formed soon, and let customers realize that the production (life) mode must be updated to actively seek goods, and change the traditional passive acceptance of certain goods and services into the consumption concept of actively seeking changes. The direct purpose of modern promotion activities is to seek the unity of buyers and sellers, and the process of promotion is to realize the unity of honesty between buyers and sellers, which requires salesmen to think from the customer's point of view, put themselves in the customer's shoes, help customers understand and find their own needs, and help customers make purchases, so as to effectively reach an agreement.

This requires salespeople to stand in the position of customers and fully consider the interests of customers. If salespeople can't change their role consciousness, be keenly aware of and pay attention to the potential market generated by this change, and provide valuable new product ideas and design concepts to enterprises in time, and still stand in the perspective of "pushing" sales, enterprises will be in a passive position.