Traditional Culture Encyclopedia - Traditional culture - What's the difference between online market survey and traditional survey?

What's the difference between online market survey and traditional survey?

The implementation of online market research can make full use of the characteristics of openness, freedom, equality, extensiveness and directness of the Internet as an information communication channel, so that online market research has some unique characteristics and advantages that traditional market research means and methods do not have.

(1) Enjoy timeliness * * *

The online survey is open, and any netizen can vote and check the results. After the voting information is automatically processed by statistical analysis software, the regular survey results can be checked immediately.

(2) convenience and low cost

The implementation of online survey saves a lot of manpower and material resources consumed by traditional survey.

(3) interactivity and sufficiency

The biggest advantage of the network is interactivity. Therefore, when conducting an online survey, the respondents can put forward more opinions and suggestions on the relevant issues of the questionnaire in time, which can reduce the deviation of the survey conclusions caused by the unreasonable design of the questionnaire.

(4) Reliability and objectivity

When conducting the online survey, the respondents participated in the survey on a completely voluntary basis, and the survey was more targeted, so the information filled in the questionnaire was reliable and the survey conclusion was objective.

(5) There is no limitation of time, space and region.

Online market research is a 24-hour all-weather survey, which is very different from the traditional research methods limited by geography and time.

(6) Testability and controllability

Using the Internet to conduct online surveys and collect information can effectively check and control the quality of the collected information.