How do merchants solve the traffic problem in the WeChat ecosystem?

There are five common carriers in the WeChat ecosystem: official WeChat account, WeChat group, H5, personal number and applet.

1. The official account of WeChat is the subscription number and service number. In the past, the subscription number was the mainstream, but with WeChat turning the subscription number into the form of information flow, the value of the service number was completely amplified, and now many people who do fission are using the service number.

And more importantly, the service number can carry more technical support.

2. WeChat group is another main form of WeChat, which is a traffic reservoir. The fission form based on WeChat group is called community fission, which is a relatively mainstream gameplay at present. Of course it's getting worse.

3. The personal number is carried out in cooperation with WeChat group. Of course, because of the revision of the subscription number, the value of the personal number has also been enlarged. Now many games are transplanted to personal numbers, so users can get them more accurately.

4. The 4.H5 page, which is not the original form of WeChat, can spread on WeChat and is a very good fission carrier. Recently, Tik Tok's "First Cultural Relics Exhibition" is famous for its use.

5. applet, this is the next traffic explosion entrance of wechat. Many fission players have already entered the game, and various fission technologies have been copied quickly. At present, the effect is gratifying, which proves that the small program is easy to spread.

As for getting traffic, it is all done by marketing fission.