What is fusion media? Can anyone give an example? Thank you!

"Integrated media" is a new type of media that makes full use of the media carriers to integrate different media such as radio, television and newspapers, which have both ****similarities and complementarities, in terms of manpower, content and publicity, to realize the following The new media of "resource integration, content integration, publicity mutual integration, benefit **** integration".

"Fusion media" external for a unit, a voice, a price. Radio, television, the network at the same time into *** with a project activity services for the three forms, means and methods, the price will be much higher than any single media, customer recognition of this activity is also greatly improved.

Previously, advertisements inserted in the TV program, the Internet have to be rearranged to take out the advertising part. Now, many customers come to the door to talk about advertising, have taken the initiative to request, and "media" price negotiation, online also be retained. "Fusion media" has become the interests of the "**** the same body".

Expanded

Innovation in the era of integrated media, in addition to conceptual innovation, there are a series of model innovation. One of the most important consequences of media integration is that "the boundaries between media become blurred from clear". Therefore, the key to model innovation in the era of integrated media is to "bridge the gap".

The database model is the first type of "****melt" model based on the concept of "connecting". Some of the paper media sites will be precious audio and video, pictures, text data for database processing, the establishment of special "media library", re-integration and utilization, so as to achieve through the media library to the user charge fees profit mode. Another way of database mode is to establish a user intelligent database, "database marketing".