When design creativity meets new opportunities, what do the media big coffees say?

When a touching story happens at a specific time and place,

Will attract attention, or * * *.

When the design concept meets this place, at this time,

There is a group of people gathering.

When the development of this place became the biggest reason for people to gather for design creativity, we did the urban creative design competition of W.E plus in Beijing Economic Development Zone.

Just to gather more people with ideas, creativity and vision for the future.

When this goal appears,

Generate will show more energy and passion.

When this goal appears,

Beijing Economic Development Zone, the city of W. E plus, is making dreams come true.

Undoubtedly, this is like a shot in the arm for regional development.

In the overall economic growth,

The development of Tongzhou is moving towards a high standard.

Design creativity is opening epoch-making new opportunities.

Last time, the top ten design and creative media jointly distributed creative hero posts, looking for creative leader hero posts that could lead the innovation of Chuangdai Park. Beijing Economic Development Zone signed up for the "City of W.E Plus" contest to regain popularity.

This time, they are thinking about how to make a breakthrough in the design creativity in the Internet era, and bring a hot (explosive) point of view in combination with the competition.

Let's listen to the big coffee editors who design cross-border creative media-

plum

Editor in chief of Designboom

He said:

Ten opportunities for future design include:

1, IP transaction (design drives the transformation of scientific and technological products);

2. The process from creativity to product (platform operation);

3. Design original e-commerce (experience);

4. Internationalization;

5. Investment and financing opportunities;

6. marketing opportunities (the platform can help designers to market);

7. Education and training;

8, industrial designer title certification;

9. Securitization of China design market:

10 design+

Designboom is committed to pushing China's outstanding designers, design enterprises and design works to the international market, and making "Made in China" truly become "China Design". At the same time, international design resources, design awards, design models and design industries will be introduced into China to break through the communication bottleneck between countries and establish an international ecological circle of global design resources.

beam

Concept artist, curator, architect,

Many art museum curators, action art, and new media platforms operate.

Now, as a design and creative practitioner, we must understand new media. New media is not only a media function, but also a pipeline platform, social circle and virtual mall. As creative or design practitioners, we must be able to use new media as innovative tools.

Several new media platforms operated by Liang

Using such a brand-new tool can release working energy to the maximum extent, and at least through new media, it can achieve effective communication at low cost.

The marketing cost of new media is much lower than that of traditional media era, because traditional media information is highly monopolized and is a top-down communication channel; It is a very important change that new media can achieve the communication effect at low cost by using the thinking and methods of new media operation through mobile phone terminals. As creative and designers, we should pay full attention to the characteristics of new media, study it and apply it.

Rao jianghong

Editor-in-Chief of Sohu Focus Home

He said:

In this era, many cases have proved that design can stimulate many new demands and even create many new demands. The design we are talking about is not the design of product modeling, but the integration of new technologies, new materials and new processes based on industrial perspective. The essence of design is to solve problems. As the design of this era, it is necessary to solve the problems of this era. The value of being a designer lies in creatively designing products that conform to this era and lifestyle from the perspective of society and industry, and stimulating the internal needs of consumers.

As for the media, I feel that in the current fragmented production and fragmented reading environment, it is especially necessary to adhere to the values of providing positive energy for society. Sensible media should see real valuable needs and valuable directions outside the impetuous surface now, and then continue to report and spread.

Xie Haitao

Chairman of China Architecture and Interior Designers Network

He said:

Today, the positioning of design practitioners should be more clear, that is, what kind of target demanders should be improved, which needs to penetrate into a very subdivided and accurate positioning of designers. Only when the professionalism and experience of each subdivision are very strong can the value of design be reflected. Refined and deep, it produces great experience value, thus producing great service value.

Today, with the Internet, the working mode of design has changed greatly. For example, through the connection of the Internet, the design work with the studio as the unit can seamlessly connect information by using the Internet, and a large number of cross-regional and even transnational overseas cooperation has become very valuable and meaningful. This Internet-based collaboration platform is emerging in any design subdivision.

Our CD network is also making a multilateral collaborative Internet platform for cloud selection, reconstructing the operation mode of the design industry from the aspects of third-party services and deep involvement of the Internet in the industry, which is also the performance of today's design/creative breakthrough. Breakthrough requires a new ecological environment and working methods.

JOLIE

Tezan founder

He said:

China has never been completely "modernized", but it has always been "taking middle school as the body and western learning as the application". No international people like modern tools (uses) more than we do, but at the same time they don't want to be transformed by modern ideas (Mr. De, Mr. Sai). For me, design is a modern concept, and I hope to create new model opportunities with innovation. From this perspective, design not only creates new forms, but also results, aiming at creating a new behavior, a new model and new economic opportunities.

An industry that has not been subverted under the long-term rules of the game may be subverted by the new economy. The design is the same.

The internet has abused any industry ... businessmen, designers, programmers, logistics ... without being abused, it is not subversion, and without subversion, it is not the internet. Designers are artists, but not every designer is an artist, and not every designer who thinks he is an artist is a good designer ... In short, I agree that the best design must be art.

Because of a creative design competition, we want you to know about this creative park.

Beijing Economic Development Zone in Yuan Zhihui

Because of this creative park, we want to fall in love with this new city.

Tongzhou, Beijing

We want to compete,

Find a more creative you.

What are you waiting for?

The editors-in-chief of these creative media

Is waving to you, come and challenge,

Prove that you are extraordinary!

The first prize of the highest prize: 654.38+ 10,000 yuan.

Design object

Yuan Zhihui Investment Promotion Center in Beijing Economic Development Zone (formerly known as Steel Structure Factory), the existing investment promotion center is located in the northwest corner of the whole park under construction.

The award-winning competition results will have the opportunity to land in the design area corresponding to the established investment center site, and assemble into a creative complex integrating diversified display, (design) maker's Rubik's Cube, life aesthetics, dining and leisure, and outdoor space enjoyment-the city of W.E Plus in Beijing Economic Development Zone, which has become a symbolic part of Zhihui Park in Beijing Economic Development Zone and led this pioneer park to become a pioneer of creative ecology and public culture in Tongzhou New City.

At present, the investment promotion center and outdoor space sharing part of the transformation of the competition will also be applied to the whole Zhihui Park from plug-ins, sketches, mobile and other design works, as well as community models and solutions in the future to create an ecological park and serve the whole region.

Design task

In each design scheme, the organization of the following four design units in a given site space should be planned as a whole, and the functional partitions corresponding to at least 1-2 design units should be analyzed in detail, with space use and content operation as the design premise.

Four design units

Module 1: Exhibition Center (function setting: Japanese exhibition and new media exhibition hall with VR viewing function)

Module 2: Maker's Rubik's Cube (Function Settings: Digital Design Studio, Maker Center, Workshop, Training, Incubator, etc.)

Module 3: Life Aesthetics Experience Hall (function setting: daily informal communication, light food, coffee, experience exhibition, small salon)

Module 4: Outdoor * * * Enjoy Space (Function Settings: Outdoor rest, sculpture, organic community communication, interesting landscape sketches, community e+ space, etc. )

design requirements

Different from the traditional space design, the contestants of this competition are faced with an opportunity to transcend the traditional space environment and innovate the space in an all-round way, and reshape the space productivity through the combination of design and internet thinking.

not only

Design the form of the structure and the organization and layout of the internal space.

still

Planning the content and use of space.

Finally, I had to

Further thinking on community model

Spatial productivity = spatial design+use+content ecology (operation)+community model+ ...