What is boy called in China

BOY is called BoyLondon in China.

boy's full name is BoyLondon, the Chinese translation is called British Boy. BOY LONDON is a British street fashion brand founded by Stephane Raynor in 1976, influenced by Malcolm Maclaren, on the road of punk, but also was the 80's music and clothing culture of the 80's.

BOY LONDON breaks through the traditional fashion with a subversive concept, bold patterns, wide T-Shirt silhouette, eagle logo, etc. are the iconic design style. 2019, BOY LONDON and the classic game DNF "Dungeons and Warriors" co-branding, BOY LONDON "punk, pioneering, free" brand DNA In 2019, BOY LONDON is co-branded with the classic game DNF "Dungeons & Warriors", combining BOY LONDON's brand DNA of "punk, pioneering, and free" with the youth culture represented by DNF, and connecting the new youths of the Z-generation network with the trend culture.

BOY LONDON Brand Story

BOY LONDON is a British street fashion brand founded in 1976, representing the spirit of "punk, pioneering, free" fashion, and adhering to the brand concept of diversity, inclusiveness and difference. The brand's philosophy of diversity, inclusiveness and difference has created new possibilities for the world.

Before the creation of BOY, the brand's founders, Stephane Raynor and John Krevine, who love punk culture, opened a small store called Acme Attractions in Kings Road, where Malcolm Maclaren, the father of punk, had his store, which was the gathering place of PUNK youth. Kings Road was the gathering place for punk youth at the time. So this BOY's original store was y influenced by Maclaren's style, and gradually built up its own unique style in the process of removing the wheat from the chaff.

Reference: Baidu Encyclopedia - BOY LONDON

After the store opened, BOY LONDON redefined the spirit of punk, and these bright, trendy boys could always be seen wearing homemade accessories and personalized outfits.