What is micro business?

Concept of micro-business

Micro-business, the English name We business (universal entrepreneurship). Micro business is a new business based on the space of the mobile Internet, with the help of social software as a tool, centered on people and social ties.

Micro business mode

Micro business is based on the space of the mobile Internet, with the help of social software as a tool, people-centered, social ties to the new business.

Microbusiness concept

Microbusiness five is "microbusiness spokesman" Hanbeam micro-business CEO Chen Yuxin in the "detoxification mask" activity meeting, put forward "microbusiness five! ", and called it "V5". Improve the previously proposed "micro-merchants three" red line has been hotly debated by the industry, and the upgraded version of the "micro-merchants five" more directly to the micro-merchants "three, marketing, harassment" three major challenges, the first time to define the industry from the point of view of the industry, the "micro-merchants five". For the first time to define "what is micro business" from the perspective of the industry. Chen Yuxin said: "micro business let everyone misunderstand is the social marketing information shopping guide. Micro-merchants are based on quality formal products, micro-merchants to build a formal limited channel, while pyramid selling channel level is the more the better, through the infinite accumulation of pyramid channel level itself profit, unrelated to the product. Micro business will be the new business civilization, is about to become the trend of group belonging to the consumer, I call on fellow traders to come together to care for the healthy growth."

What is "V5"? The text is as follows:

The demand is real, the product has quality assurance. Fake inferior quality, no warranty conditions are not micro-business.

The use of their own or loved ones. No experience sharing is not a micro business.

Message moderation is appropriate. Harassment is not microbusiness.

Channels are normally several tiers. Unlimited development of channel tiers for profit is not a microbusiness.

For a better life, not overnight wealth. The success of the science and the big fool is not the micro business.

Microbusiness business model

The first step: we need to find ourselves want to sell the product. Can be an agent, can make to find some of their own around can find the source.

The second step: we need to learn some of the basic skills to do micro business. A micro-merchant if you do not have the basic skills, then I can only say that you are closed eyes to catch sparrows. You can't even play WeChat, you still dare to tell people that you are a micro-merchant? So the basic skills of micro-business with those? For example, the general operation of WeChat, the organization of the picture, diversion of some gadgets.

The third step: understand their own circle of friends, innovative sales, new ideas, methods to attract attention. New things in the circle of friends, the use of real-time hot spots, explosive points, to attract the eyeballs of the circle of friends, so that more people pay attention to you, interested in you. The form of micro business are changing, if you use have been used by others to use the method of abuse, do you think it will be attractive?

The fourth step: many people are dead in the fourth step, that is, salesmanship, say two sentences to say others away, others are lazy to pay attention to you. Micro business is the need for negotiation skills, and your sales knowledge is closely related, if you even have problems communicating, that micro business road is very bumpy. Only if you enrich yourself, more proficient in a certain understanding,

The role of micro-merchants

The biggest benefit of micro-merchants is the precipitation of users, to achieve the dispersal of online and offline traffic completely aggregated. In fact, the origin of WeChat is a social rather than marketing tool, which determines the micro business than traditional e-commerce can more accurately find the user base and interconnection of big data, thus significantly improving the business services and orders.

For enterprises, microbusiness is a decentralized form of e-commerce. Taobao is a product of the PC era, most traditional retail enterprises in Taobao basically do not make money, and face how to precipitate the user and other challenges. On the one hand, whether it is a B-store or a C-store, the user who brings the order for the business belongs to the Taobao platform and is not owned by the business; on the other hand, the user mainly completes the order through the search, and the business lacks a direct communication channel with the user and is unable to understand the user's real needs.

The biggest benefit of the micro business model is that it brings together all the customers contacted through the N channels to form a large database that belongs to the enterprise itself, thus realizing personalized recommendation and precise marketing. And WeChat is an excellent customer management platform, the various channels of customer convergence into the realization of the unimpeded channel mode, the direct elimination of all intermediate obstacles, the business in the public number and the ability to establish direct contact with consumers. When consumers use the enterprise's products, found that the price, the effect is good, can be built through the enterprise unified WeChat mall entrance to apply for microbusiness, microbusiness can share the commodity link to the circle of friends, microblogging, QQ space and other social media, to achieve based on the acquaintance recommended way of fission type distribution.