What is the difference between equity crowdfunding and product crowdfunding?

Take film crowdfunding as an example. Are there two modes of movie crowdfunding: movie P2C and traditional online crowdfunding? First of all, we should understand the meaning of P2C. P refers to the producer of the film project, and C is a movie lover, aiming to create a problem that can solve the information symmetry and interaction between P and C, such as century fine painting. Traditional online movie crowdfunding platforms such as crowdfunding network platform crowdfunding ken, Ali's entertainment Li Bao. Comparing the above two traditional film crowdfunding platforms, we can basically find the differences. The similarity is that they all use crowdfunding thinking.

1 crowdfunding model analysis

Crowdfunding Ken: It covers all kinds of crowdfunding projects for eating, drinking and having fun, as well as a variety of mixed crowdfunding models such as debt crowdfunding, equity crowdfunding and return crowdfunding. You can get benefits by participating in the project to obtain products.

Entertainment Li Bao: only for film projects, it basically belongs to the debt crowdfunding model, and the expected rate of return is set in advance. When the film project meets the expectations, it can enjoy a certain percentage of income, similar to debt financing that pays the principal and interest in a certain period.

Century Jiahua: Only for online movie projects, it is basically a return crowdfunding model. Subscribers can enjoy priority in watching movies/participating in movies/getting the opportunity to visit the cast. At the same time, they can get a corresponding proportion of box office net income according to the initial subscription ratio. Compared with Li Bao in the entertainment circle, there is no hierarchy and it is relatively fair.

2 In terms of platform authority and professionalism,

Crowdfunding ken: Everyone can post projects on it. As a media, the platform is more about the obligation of information display, and the seriousness and professionalism of the project and the expectations of customers need to be improved.

Entertainment Li Bao: Because the brand effect accumulated by its parent company has certain authority, the displayed projects have to be screened, which are basically projects with a capital level of 10 million or even higher.

Century Jiahua: The platform has established a strict system of project active declaration and review, and made a relatively professional formulation on the access standard of project display, which ensured the seriousness and professionalism of the project to a certain extent and invisibly improved the expectations of customers.

3 From the user's experience,

Crowdfunding Ken: Basically, it is through network promotion and drainage. Fundraisers choose their own projects by obtaining platform display information, or get information through online contact on the platform.

Entertainment treasure: basically, through its own mature and sticky user groups, it chooses to participate in project approval.

Century Plan: The platform side has established a special information separation management matching system to establish direct contact between the project and the sponsor. At the same time, a huge team of brokerage consultants can establish one-on-one direct communication with sponsors and solve all kinds of communication problems in an all-round way.

Therefore, the main difference between movie P2C and traditional crowdfunding is actually more in crowdfunding thinking/quality control of movie projects/services and participation of subscribers/tripartite interaction. I hope it helps.