May I ask you what benefits enterprise wechat can bring to the enterprise?

Currently the function of enterprise weibo has been very comprehensive, and not only punch card such a function. Compared to nails, there are very many refined functions, in addition to the regular office needs, the enterprise itself is more systematic management of employees.

And on the external side, it can avoid the loss of customers, and can effectively bind customer resources for the enterprise. Another is this aspect of the enterprise WeChat and personal WeChat binding. In the enterprise WeChat, employees can unify the image, employees in the WeChat user's address book will have a corporate identity display, and in the management background can define the details of the members.

Importance of Enterprise WeChat for Enterprises

1. Compliance: Doing formal commercialization on WeChat ecosystem

Using Enterprise WeChat instead of Personal WeChat allows employees to be more confident in interacting with customers on WeChat ecosystem, as Enterprise WeChat's corporate authentication can give a formal image to customers.

Secondly, enterprise WeChat for users is a protection mechanism, that is, the two sides of the friend message is based on the consumption of cognitive, agree to receive messages and the enterprise to provide users with professional information. Therefore, enterprise WeChat will have some limitations on the function of interaction with users:

Each customer can only receive 3 friend circle contents released by the same enterprise per day, each customer (group) can only receive 4 group messages from the enterprise per month, and each customer (group) can only receive 1 group message from the staff per day.

But this in no way affects the enterprise WeChat's excellence, because personal WeChat is currently in the marketing of a great risk, frequent blocking leads to the loss of enterprise customer resources heavy. For the WeChat team, excessive marketing and harassment is also a problem that they want to solve. Users are not tired of the frequent harassment, but there is still some demand for the services provided by the enterprise.

So commercialization on WeChat is also a problem for Tencent to solve, and enterprise WeChat can solve this problem. Both the WeChat ecosystem into the commercialization, but not excessive marketing harassment of customers, for the enterprise can also better reach customers.

2. Private domain: high efficiency and direct access to customers, accommodating an unlimited number of people

Private domain, as the name implies, is how you want to play how you want to play, with absolute autonomy, and their own customer resources are clutched in the hand. How to market, how to interact, how to convert, all depends on the enterprise's own arrangements, rather than relying on the third-party platform of some strange rules and high pitfalls.

The upper limit of enterprise WeChat friends is said to be 20,000, but in fact, it can be applied without any upper limit, so it may be able to accommodate a sufficient number of enterprise customers

3. Digitalization: a natural tool for fine operation

Customer labels and customer portraits and other information can be stored in enterprise WeChat, and based on the trajectory of the customers and their portraits, it can provide a favorable data support for the enterprise to carry out fine operation.

This is the first time that we have used the WeChat platform.

4. Assetization: Friendships belong to the enterprise, and employees can't take them with them when they leave

What is the most valuable asset for an enterprise? That's customers. The traditional use of personal WeChat to add customer friends, if encountered leaving the situation, sales will be directly to the customer away; if it is the use of the company's WeChat and the company's cell phone, there are some sales in the departure of the time will also be deleted friends.

And enterprise WeChat's leave inheritance function can perfectly solve this problem, friends can be directly transferred to the employees who take over, do not need to re-add another friend to add inconvenience to the customer, this is not fragrant ~ ~ ~ ~ ~

5. capitalization: the user value can be capitalized

Customer resources is the capital of the enterprise, a company has how many customer resources actually also The capital market considers the value of a company's value in the context of The capital market will also take into account the number of private users when considering the value of a company.

Enterprise WeChat with SCRM system, double the fragrance

Enterprise WeChat is already very powerful, but for the customer resource accumulation of the huge enterprise, the operation will inevitably be a little bit hard. This time many companies choose to use SCRM system to assist in the operation, SCRM system is what?

Semi-automated operation, improve with the marketing rate

Customer SOP, group SOP, timed to set the rules for sending, as long as all the messages need to be published edited, you can send the edited content to all the groups with one click, and does not take up the number of group sending.

Employee service quality control to improve service quality

WeChat's session archiving function connects with the SCRM system, which can archive employee session records and automatically identify sensitive words and actions of employees and customers, blocking non-compliant sessions at the first time and reminding them to quality control personnel, avoiding unnecessary losses and protecting the brand image of the enterprise.

Secondly, the SCRM system has a wider dimension of sensitive actions, including not only sensitive words and sensitive actions (deleted by customer, deleted customer, pull black customer), but also timeout reply, timeout unresponsive, group timeout reply, group timeout unresponsive, etc., which protects customer contact and group operation efficiency.

Powerful data system, refined operation

SCRM will provide full-dimensional data analysis, which can open up platforms such as small program mall, Yuzhan and Xiaoguotong, and integrate and analyze order data, customer follow-up data and other data in a comprehensive manner, and can provide a more visual display of data development and existing problems.

Here we recommend Tantrum SCRM, which covers a full range of scenarios from salespeople to managers, and all problems can be solved.