How traditional media upgrade and transform under the wave of new media

Traditional media should change their thinking and promote the deep integration of traditional media and new media. Newspapers, radio and TV stations at all levels should learn from the experience of mainstream media integration and development, formulate long-term planning, and gradually realize the development goal of deep media integration. Traditional media should be good at analyzing and applying the Internet model, integrating into new media, and continuously improving the influence of new media. In the channel expansion of traditional media does not have any problems, newspapers do e-newsletters, TV do network TV, digital TV, radio can also go online, broaden the form, do a good job in the channel, the traditional media can become a composite media as well. Traditional media to the transformation of new media need to be Internet-oriented thinking, supported by advanced technology, and constantly increase technological investment. Improve the efficiency of information transmission, develop network audio-visual services, push high-quality content to Internet TV, smart phones, tablet computers and other multi-screen and multi-terminal, promote social platforms and news dissemination platforms docking, widely attract users, and constantly improve the influence; constantly explore new applications, develop mobile clients, cell phone websites and cell phone newspapers and other applications, leverage microblogging, microblogging and other communication platforms, and build public **** account. Further expand the coverage, comply with the trend of Internet communication mobile, social and interactive, and strive to achieve the best results of media integration and development.

Traditional media adhere to the king of content, give full play to the advantages of professional editorial and information resources, to authoritative reports to meet the user's information needs, in order to better play the role of guiding public opinion; adapting to the characteristics of the new media communication, more production of accurate and short, fresh and fast, attractive information, to seize the first opportunity in the dissemination of the media; shaping the convergence of the news, in the "all ", "deep" and "wide" on the hard work to the traditional media content as the core, through cross-media linkage to promote complementary advantages, through the thematic planning to use multimedia means to present the news events of the matter, the reason, the situation, to promote the subject of Flesh and blood, more infectious and penetrating. Emphasize the characteristics of service and interaction. Optimize information services, strengthen the concept of users, focus on analyzing user characteristics, accurately grasp the personalized needs of users, and improve the relevance and effectiveness of communication. Strengthen the new media's "fast" and "accurate", and seek practical results in instant video broadcasting. With the times, grasp the pulse of media development, and constantly expand the influence of new media.