What are the novel means and methods of exhibition promotion?

If an exhibition wants to be held successfully, exhibition marketing is essential. Traditional exhibition publicity is often advertising, telephone sales, direct mail and so on. However, as a people-centered industry, in the era of national new media, the original marketing methods obviously cannot impress the audience and meet the communication effect that the organizers want to achieve.

How to build momentum, follow the trend, create hot topics and create industry trends? Three key elements need to be mastered.

0 1 core topic value

Organizers need to understand the dynamic needs of the industry, provide in-depth value content for industry practitioners, and attract the attention of the audience.

02 huge human ecosystem

The emergence and spread of hot topics are based on the ecological environment where people and users are concentrated, which provides soil for the spread and fission of hot topics.

03 display, sharing and fission tools

The display of content needs the support of the carrier. Through scientific and technological tools, the content can be fully displayed and the participants can share the value.