The website building teacher asked us to write a plan for building a website, it could be a music website, a sports website, etc. I can't write it, where can I download it?

Guess

Lantern

Riddle

Web

Station

Project

Project

Planning

Planning

Book

(Draft)

Guess the lantern riddle website development department

2001-10-12

Contents

I. Feasibility Report of Guess the Lantern Puzzle Website Project Implementation -------------------------- 2

1. Market Analysis of E-Commerce and Related Industries

2. Analysis of Competitor Websites

3. Analysis of the Company's Own Condition

II. Positioning and Objectives of Guess the Lantern Puzzle Website Construction ----- --------------------- 5

1, guessing the positioning of the riddle site construction

2, guessing the riddle site construction goals

3, guessing the riddle site content master plan -------------------------- 6

1, site content planning

2, Website design and testing specifications

3, website construction schedule

Four, guess the lantern riddle website technical solutions ------------------------- 9

Five, guess the lantern riddle website promotion program ------------------------- 10

1, the site's initial Promotion planning

2, the depth of the site promotion planning

Six, guessing the lantern riddle website operation plan ------------------------- 12

Guessing the lantern riddle website project implementation feasibility report

I. E-commerce and related industry market analysis

The development of the Internet is changing rapidly. Only a few years, the Internet e-commerce has rapidly become the pillar of China's future economy from the budding stage two years ago. The new business model is profoundly and completely changing our traditional way of doing business. The new economy has given Chinese enterprises a once-in-a-lifetime opportunity to connect with the world economy in a short period of time.

Nowadays, more and more enterprises are utilizing e-commerce to reduce operating costs, capture market opportunities, integrate business operations, and establish a long-term, sustainable and profitable business operation mode, thus bringing enterprises into the fast lane of multiplying benefits. Using the network, using e-commerce, China's e-enterprise, e-organizations and e-life has become more and more exciting business opportunities and vitality! E-commerce covers every process of business operation, from supply chain to enterprise resource planning, from customer relationship management to e-marketplace, can always provide you with the right support. It enables enterprises to accelerate the information flow, logistics and capital flow cycle from inside to outside, comprehensively reduce operating costs, and open up new market opportunities.

National culture has always been the weak link of the Internet, basically still in the field to be developed, among the reasons are many. On the one hand, those who are interested in promoting national culture suffer from a lack of funds and technology, on the other hand, have the funds or technology people can not see the national culture can bring business opportunities and return on investment; in addition, how to grasp the scale of the promotion of national culture to achieve the elegance of the popularity of the **** appreciation, young and old is also the problem. Looking at the existing national culture website, good and bad, the industry market has not yet formed, the lack of a real leader, the lack of industry classics.

Combined with the characteristics of the Internet, we can see that doing lantern riddles is the best entry point for publicizing national culture in the network. First of all, it is China's unique national culture, secondly, it has a strong mass base, is the most typical elegant and popular **** appreciation, enjoyable form of national culture, and then, combined with the characteristics of the network interaction, it is also the most participatory and entertaining items in the national culture, which can stimulate the network riddler's strong desire for knowledge.

As the saying goes, "chaos produces heroes", the Internet in the field of national culture is weak and chaotic just waiting for the opportunity to cut in, and quickly gain a winning position in a good time. A traditional advantage of the enterprise, with the promotion of national culture of interest, with considerable financial and technical strength, to find the best entry point and entry time, but also to the Internet e-commerce to do a great job of vision and confidence, this is the construction of national culture of the ideal combination of classic Web site.

Second, competitor website analysis

Website Name China Lantern Puzzle Network Shantou University Lantern Puzzle Association Lantern Puzzle House

Website

Website Description Based on the Lantern Puzzle Portal Typical Lantern Puzzle Association website More complete Lantern Puzzle Personal Home Page

Our Advantages First to enter the main site, the name of the station is quite powerful, successful! The use of secondary domain names for publicity, content is more complete rely on the advantages of the Association, the effective use of resources, popularity gathering content, popularity, updated in a timely manner, strong participation

Weaknesses slow update, content, simple page, lack of innovation slow update, interface affinity is not enough, the interface is not beautiful enough, the development of the program does not have enough functionality

Three, the company's own conditions

Company conditions analysis

***Company is a private enterprise that produces traditional crafts, and has strong power and resources in traditional crafts and national culture. The construction of riddle-guessing website, in line with the needs of corporate cultural development, in line with the enterprise to organize the national essence, the original intention of doing practical things for the community, in line with the actual interests of the enterprise's product promotion and publicity, and for the enterprise to open up a new mode of business, to take the road of e-commerce to provide an opportunity.

***Company in the ability to build a network, there is considerable confidence, with a long-term investment in strategic vision, in terms of equipment and technology to provide strong support, the choice of hard and reliable technical cooperation team, to the construction and operation of the site to be able to provide human resources to protect.

Positioning and objectives of the construction of the riddle website

One, the positioning of the construction of the riddle website

Preliminary positioning of the construction of the riddle website is: the promotion of riddles based on the national culture of the interactive network platform; the long-term positioning of the traditional culture and craft merchandise e-commerce trading platform

Based on the feasibility of the report can be seen, the national culture of the network of the current weak link, the group of dragons and dragons. According to the feasibility report, it is known that the national culture is the weak link of the current network, the group of dragons, it is worth to enter, quickly occupy a place in the network market; riddles is the best form of expression of the national culture of network promotion; emphasize that the interaction is the network of the vitality of the site, so guessing the riddles site is an important feature is to reflect the interactivity, the construction of an interactive network platform.

Preliminary positioning is to serve the long-term positioning, the successful realization of the preliminary positioning of the enterprise in the Internet occupies an irreplaceable role for the long-term positioning to lay the foundation for the final site will be the direction of the development of long-term positioning.

Two, guess the riddle website construction goals

Guess the riddle website construction preliminary objectives: the use of six months, the site will be built into the same type of website in the most professional, the most comprehensive as well as the most promising website; website initial promotion plan to ensure that the site visits continue to grow rapidly and reach the following standards: the third month of the site after the initial completion of the site to achieve the number of daily visits of 100, and the sixth month of the initial promotion of the end of the site. After the initial promotion of the website in the sixth month, the number of daily visits will reach 5000, and the number of registered members will reach more than 5000.

Guess the lantern riddle website construction medium-term goal: the use of six months of time, the site to the traditional culture and craft merchandise e-commerce trading platform to achieve the initial transformation, the completion of the platform; the depth of the site to promote, to ensure that the number of visitors to continue to grow in the twelfth month to achieve the number of visits of more than 10,000; to carry out a variety of forms of cooperation, to attract the injection of funds from various sources.

Long-term goal of guessing the riddle website construction: the use of 12 to 24 months, the site will be operated as a professional cultural goods and crafts industry e-commerce trading platform, the site plays the dual role of e-commerce product suppliers and intermediary service providers; continue to implement the depth of the site to promote the program, no longer visit as a measure of the development of the site scale, the realization of more than 500,000 registered members to enter the Chinese Internet CNNIC top 100 ranking. Internet CNNIC ranking of the top 100; website to advertising fees, member service fees, intermediary service fees, enterprise product sales as a source of profit.

General planning of the content of the website

I. Content planning

Website name: Guessing Lantern Riddles (Registered Network Name)

Website Domain Name

Website Overview: Based on the Lantern Riddles, the website is attached with the interesting columns such as IQ questions, humor and so on, and it opens the interactive community of guessing and quizzing and the discussion forums and the submission box.

Home Page Requirements Reflect the tradition, two sides of the rotating lanterns, a riddle couplet, the background: plum, orchid, bamboo, chrysanthemum; in the middle of the sponsor

Special

Body

Contents

Front 1 [Riddle Walk]

Riddle classification

Riddles Dictionary: Overview of the lampshade riddles, history of the origin of the riddles, the riddles, riddles, riddle explanation

Riddler's Style: Riddle masters, newcomers

Riddle Key: Riddle Course Lectures, Riddle Software

2 [Riddle Community]

Works Appreciation

Riddle Forum

Chat Room

Riddle Ring

Questions and Answers

Rhythmic Rhythm

3 [Riddle House]

Classical Recommendations (Daily Riddle)

New Grass in front of the Court (published member's submission)

Yangchunbaixue

Lamp Riddle Library of Lower Class

Lamp Riddle Library of Wonderful

4 [Sanshou Fighting Technique]

Lightweight

Sub-Lightweight

Heavyweight

Hysterical

IQ Question

5 [Riddler's Paradise]

Daily Smile

Intellectual Gymnastics

The World

Kaleidoscope

Poetry, Books, Rituals and Music

Le Rhyme

6 [Puzzle Friends' Record]

7 [About Us]

8 [Sponsor]

**

**

Backstage 1 Website Member Registration System

2 Website Community Service System

3 Other related programs

References Chinese Lantern Network, YES888, Riddle Garden Hundred Flowers, Wenjing Bachelor, Caixiangju, Guess Bar, Lilac, Yinfengge, Chinese Riddle Newspaper, POKERGAME.COM

Two, the site design, production and testing specifications

1, the web page designer with the site plan as the design guide program, highlighting the Embody the core idea of website planning;

2, the person in charge of website production should communicate in detail with website planners and designers to fully understand the intention of website planning, established website planning ideas and designers to give a detailed description of the home page and column framework;

3, the person in charge of the production of the implementation of each producer's specific work assignments, tracking the progress of the work, and coordinating the different producers to cooperate with each other. To establish a sense of teamwork;

4, each producer should understand the intent of the website planning, homepage design ideas, and develop a timetable for the completion of their assigned tasks;

5, the text editorial staff should communicate with the production staff to actively categorize, process and modify a variety of raw information materials, and try to organize all types of information into directly usable forms of documents to provide to the production staff;

6, the production staff should be responsible for the production of the website and the homepage design. Art editors should fully understand the designers' ideas and form a consistent style with the design; picture processing should be combined with the characteristics of the network and use correct and efficient processing methods; they should actively cooperate with the production staff to deal with the production of all kinds of web page modification pictures and logos and banners;

7. Background developers should be guided by the functional module descriptions in the website planning book. The back-end developers should take the function module description in the website planning book as a guide to achieve targeted development; fully cooperate with the front-end producers, and pay attention to the interpenetration of work to provide convenience for each other and improve work efficiency; conduct function tests from multiple angles and consider all possible results;

8. The person in charge of the production should unify the management of the work results of each producer, and set up an exclusive folder for each project on the internal release platform to regularly report the work results of each producer to the internal release platform, and set up an exclusive folder for each producer. Set up an exclusive folder for each project, regularly summarize the work of the producers to the exclusive folder;

9, the producers should not only do their own jobs, but also communicate with each other, to comply with the unified development of the website production template or specification;

10, the website proofreading and testing staff should be on the website of all the text, links, functional modules to test, give a detailed written proofreading form and be responsible for it;

Three, website construction schedule

Main thread Sub-thread Time

(days) Total days

(days) the sub-thread time than the producer of the sub-thread Description

Website master planning Design production

Planning Website column planning 2 16

Design style planning 2

Data information organizing Data Collecting and organizing 5

Data editing and organizing 2

Network promotion implementation Promotion activity planning 5

Frontend

Opening

Development Design stage Reference 2 10

Designing framework to complete the main page and the main page of the columns 3

Designing the decorative pictures 3

Completing the design integration 2

Production stage Designing CSS 1 12

Completing the design integration 2

Production stage Design CSS 1 12

Complete the production of all pages with decorative images 8

Add JS 2

Code optimization 1

Design and production

Integration Communicate with planners 3 8

After the addition of back-end code, according to the project team's opinion on the integration of the 5

Back

Desk

Open

Development Backend Development Review functional specifications 2 34

Define modular/layered design parameters 2

Development plan 1

Write code 21

Developer testing (initial debugging) 3

After the addition of the backend code, integrate it with input from the project team 5

Integration with project team input 5

Upload functional modules 2

Trial run

Collection of suggestions and comments to improve the period of debugging and release 2

9

Wide call for comments 5

Supporting modifications and updates 2

Guessing the lantern riddle website technical solutions

Guessing the lantern riddle website is a standard commercial website, informative content, a lot of functions, and requires a large server space, and a large amount of server space. In the choice of self-built servers or hosting or rented web hosting aspects, to carefully consider the pursuit of the highest and best performance-price ratio. In the early stages of website construction and promotion, you can consider renting web hosting to reduce costs; with the continuous improvement of website content and functionality, and the gradual increase in the number of visitors, you can consider hosting or self-built servers to ensure that the development of the website and access to the speed of demand.

In terms of server operating system, you can use the Windows2000 Adervace Server operating system and IIS5.0 Internet server software, this server development environment compatibility can be good, the development of low difficulty, the availability of resources; in terms of server security and stability, the need to load virus firewalls and anti-hacking software for protection.

Website program development can use Microsoft's Active Server Pages technology for the development of applications, in the use of databases, you can use Microsoft's SQL Server 2000 database software; the first two mature technology, good compatibility, available resources, development experience, is the best choice for the formation of e-commerce network platform. Formation of e-commerce network platform is the best choice.

(Attachment) Web Hosting Features Price List

Configuration/Characteristics/Host Type Professional Personal Standard Enterprise Professional Enterprise

Service Prices

Hosting Fee 500 RMB/year 1200 RMB/year 6000 RMB/year

Setup Fee Free Free Free Free

Extra Email Box Fee 150 RMB/year / 10 300 RMB/year Year / 10 300 yuan / year / 10 300 yuan / year / 10

Additional space fee / 50 yuan / year / 10MB 50 yuan / year / 10MB

Hosting space

Independent Web space 100MB 200MB 500MB

Independent Email space 50MB 200MB 400MB

Independent Log File Space / 100MB 200MB

System Platform Windows 2000 Windows 2000 Windows 2000 Windows 2000

Free Service

International Domain Name / 1 1

Webpage Auto Generation Template √ √ √ √

Network Bandwidth and Traffic

Site Location Guangzhou Guangzhou Guangzhou Guangzhou

Connection Speed Computer room **** enjoy 100MB bandwidth high-speed connection to the Internet Computer room **** enjoy 100MB bandwidth high-speed connection to the Internet Computer room **** enjoy 100MB bandwidth high-speed connection to the Internet, unlimited traffic

Hosting Functions

FTP Management √ √ √

Independent CGI Directory / √ √

ASP (Win2000) / √ √

Active Perl (Win2000) / √ √

Cold fusion (Win2000) / √ √ √

Administrator password change √ √ √

Website password protection √ √ √ √

Page password protection √ √ √ √

Frontpage expansion / √ √

Guess the riddle website promotion program

A website initial promotion planning

Website completed, there is a regular promotion period, during this period, the need to collect all parties to the site's initial views and opinions, and continue to increase the site to enrich the strength of the frequent updates to cultivate the initial group of visitors. Update, cultivate the initial group of visitors, and strive to use to reach the real daily visits of more than 100, the main means of this period:

1, search engine annotation: do a good job of each web page of the keyword index, and strive for each page of the keyword is different;

2, a wide range of friendly connections:

3, apply for a variety of product network certification

4, Participate in advertising swap alliance

5, to all kinds of message boards

6, to the major forums to publish ads

7, the use of forums to gather popularity, a wide range of collection of wonderful postings, and make friends with the world of irrigation guests

8, packaging production of various types of e-books, to provide free downloads for the site to do publicity

The second, the site in-depth promotion planning

Websites, the depth of the promotion plan

The depth of the promotion period is the entire site on the track of the important period of time, whether in a limited period of time, spending a limited cost, rapid occupation of the industry position, to the quasi-commercialization of the progress of the depth of the promotion of the period depends on the effectiveness of the effectiveness of the period.

The depth of the promotion period, all the soldiers, everyone's main task is how to promote, innovation and effective new promotion methods; at the same time, the site's update and enrichment is also the top priority, to ensure that the daily update, to ensure that the industry's latest and fastest information and materials.

The depth of the promotion period is expected to take about 3 months, and strive to achieve daily visits of more than 5,000, and maintain the upward trend. During this period the main means are as follows:

1, continue to carry out all the work of the initial promotion period, and appropriately increase the intensity of the depth of the promotion of the important content;

2, set up mailing lists, production of this site's e-zine, collect more than 10 million e-mail addresses, to ensure that a machine to 3,000 per hour to send out 24 hours a day to send advertising mail;

3, manufacturing and publishing site information: in major forums, with a prominent title and content, in the form of reposting, in the name of major news sites, publishing and site-related, beneficial to the site of a variety of information (pay attention to mastery of proportion), to attract visits;

4, please well-known IT reviews or freelance writers on the site to make a comment, to set up an image of the industry to become one of the network's attention points (

5, the site is not only the site, but also the site, the site, the site, the site, the site, the site, the site, the site, and the site. Can also be modified for some well-known review articles, repost)

5, printed promotional items: including business cards, shirts, posters, posters, cultural items and so on;

6, the station's name to participate in various types of network activities: including design competitions, quiz contests, company recruitment, related merchandise information release and so on;

7, with various types of networks at all levels of the company or the traditional enterprises to carry out a variety of cooperation, initially for free. Various kinds of cooperation, the initial stage can be free service conditions, access to a variety of activities, commodity participation or agency opportunities, the purpose is to attract attention to the commerciality of the initial transformation, the premise is not detached from the central theme of the site or expand the central theme of the extension;

Guessing the Lantern Puzzle Web site operation plan

Guessing the Lantern Puzzle Web site project is initially located in the construction of a The initial stage of the construction of the project was aimed at building a "sparrow-type" small but comprehensive knowledge-based leisure and interactive website. For the characteristics of the project, its operation in the early stage can choose a comprehensive, refined, efficient development team, the team can be mainly by a web site planning, web design and production of a web page, web site program development of a web site copy editor a **** four people.

Website planning is responsible for comprehending the specific requirements of the company, the production of the site's general plan, the production of columns of the detailed plan, the production of website development specifications, coordination of design and production and program development work in the cross section, coordination of the overall progress of work, the development of the site to promote the plan and is responsible for the implementation of the plan, etc.;

Web page design and production is responsible for the overall style of the site design, the site home page and columns of the home page design, Website page frame design, website art editing and specific page production, etc.;

Website program development is responsible for website function design and development, website interaction platform design and development, network technology application and maintenance, website program debugging, etc.

Website copy editor is responsible for collecting and organizing all kinds of website information, editing the text content of the website columns according to the project plan, writing and drafting all kinds of documents on the website, making the website publicity and promotion instructions, and responsible for the collection of the daily updated content of the columns and the text of the promotion work.

Website operation during the development team to implement the project manager is responsible for the system, the project manager is responsible for the team management and daily operation of the site, and the company is responsible for the true reflection of the company's intention to produce the site, the reasonable realization of the company's development and operation of the site development goals set by the company, to serve the overall development of the company. The company tracks the website project development process, puts forward the company's opinions and views at any time, participates in website operation decision-making, guides the overall development direction of the website, and supervises the real effectiveness of network promotion and marketing.

***Company as a direct investor and beneficiary of the riddle website, with the right and obligation to choose the website operation team and participate in major decision-making, in the selection of the website operation team, there are mainly the following four ways:

1, the establishment of the company's network department, recruitment of professional and technical personnel and network marketing personnel, to form the company's own web site operation team, web site development, production, maintenance, promotion and marketing The company has all the intellectual property rights and ownership of the website project;

2. ****Company will guess the lantern riddle website in the form of project development outsourced to the network technology companies, network studios and other professional website development enterprises or teams, the company invests and participates in major decision-making according to the list of website development costs recognized by the two sides, and the contractor realizes all the The contractor will realize all the requirements of website development technology and promotion according to the agreement between the two parties, and **** company owns all the intellectual property rights and ownership of the website project;

3. **** company cooperates with network technology companies, network studios and other professional website development enterprises or teams; the professional website development team will participate in the technology and management of the shares, and be responsible for the development, maintenance and promotion of the website, and **** company will participate in the website development, maintenance and promotion of the website by using the equipment, office space and basic office expenses as the investment participation, and participate in the website development. **** company with equipment, office space and basic office costs as investment participation, participation in the website operation of major decision-making; both parties according to the agreement by the size of the share ratio of the intellectual property rights and ownership of the website project as well as the income generated by the project.

4, **** the company and network technology companies, network studios and other professional website development enterprises or teams to realize a semi-cooperative relationship; in the initial operation period of the website (three to six months or agreed), the professional website development team is responsible for website construction and promotion, as a quasi-employee of **** the company, enjoying salaries and other treatment, and enjoy a small portion of the shares; **** the company to provide equipment and office space, provide salaries and enjoy most of the website. Provide salary, enjoy most of the shares of the website, and can decide whether to continue the cooperation or whether to change the mode of cooperation after the initial operation period of the website.

The four ways are different, look at the following analysis:

Advantages Disadvantages

Way one of the Internet as an important element of the strategic development of the enterprise, with its own technical team, to develop new product lines and profit points Independent risk-taking, breaking the regular process and budget, challenge the existing management model and existing human resources, must develop a long-term employment plan.

Method 2 Relying on strong technical force and management team to ensure the process and quality of project implementation, reduce investment risks, clear budget estimates, without affecting the enterprise's inherent business development Some of the existing resources can not be effectively utilized to increase the budgetary costs, the project schedule can not be effectively controlled, the end of the project continuity and scalability is poor

Method 3 Relying on strong technical force and management team to guarantee the process and quality of project implementation. The third way to rely on strong technical force and management team, the project implementation process and quality assurance, reduce investment, reduce investment risk, website development continuity, scalability, development space and prospects

Can not fully own all the shares of the site

Method 4 Technical force and management team is reliable, a true reflection of the business development strategy, phased investment, reduce risk, effective use of resources, flexibility to grasp the progress of the project, the website development continuity is good, with the scalability of the project. Website development continuity, scalability, development space and prospects

Small portion of the shares of the site can not be fully owned