What kind of marketing can a scenic spot have?

Some tourist attractions can link their unique cultural tourism landscape with traditional festivals in China and hold large-scale festivals, which not only highlights the theme image of tourist attractions, but also causes tourists' cordial feelings and psychologically forms a * * * sound. With the introduction of many foreign traditional festivals into China, such as Christmas, Valentine's Day, Thanksgiving and so on. Not to be outdone, various tourist attractions have combined the characteristics of scenic resources to create a festive atmosphere, which is favored by young tourists.

2. Pay attention to the marketing of events outside the scenic spot.

We can find that the current marketing of tourist attractions focuses on the internal planning of scenic spots, and often ignores some unexpected events, major events, landmark events and tourism crisis events that occur in the external society of scenic spots. For example, during the bid to host the 2008 Beijing Olympic Games, few other tourist attractions in China can make use of this important event for marketing.

3. Quickly improve the visibility of scenic spots.

Tourist attractions usually attract hundreds of tourists with distinctive overall image, and implement brand strategy to improve the competitiveness of scenic spots. How to establish and maintain the brand image of tourist attractions is an important part of tourist attractions marketing, which can be broadcast on TV and radio, and similar news advertisements can be published in print media and new media for publicity. You can also promote tourist attractions into a place full of fascinating stories through some event marketing, which can establish local friendship, cultural diversity or exciting themes; Or attract mass media through large-scale focus events, which will have a certain halo effect and promote the tourist area to become a desirable destination; You can also cooperate with a series of small activities to attract all kinds of tourists.

4. Careful planning to promote the diversification effect

In the marketing process of tourist attractions, you can organize colorful tourism activities around the event through careful planning, so that tourists can have fun in the process of participating in the event and feel happy for your arrival.